At a time when the world is facing one of the biggest health pandemics of this generation, innovation and creativity are what’s needed in finding solutions to the issues facing humanity.

M&C Saatchi’s ‘Street Store’ has been named a finalist in the Best World Changing Idea EMEA Region and Creativity categories in Fast Company’s World Changing Ideas 2020 Global Awards, as well as recognized in 4 other categories.

Fast Company’s World Changing Ideas awards honoured the businesses, policies, projects, and concepts from different industries around the world that are making a positive change on a broad range of issues from climate crisis, social injustice, or economic inequality.

The Street Store bridges the gap between the haves and have-nots, providing the homeless with the dignity of choosing their own clothes instead of being on the receiving end of often-unwanted hand-me downs.

Conceptualised in 2014 by M&C SAATCHI ABEL as the world’s first rent-free, premises-free, free pop-up store for the homeless, the Street Store has popped-up in countries all over the world from Pakistan to Paraguay, France to Australia clothing an estimated 500,000 people. And it is fast closing in on the 1000th store. This means that on average a Street Store is held nearly every 3 days somewhere in the world.