We have built our reputation helping clients through moments of disruption and uncertainty.
From the Gulf War to Somalia
From renewable energy to electric cars
From South Africa to Shanghai
From Thatcher to Obama
From Unification to Independence
From Globalisation to Localisation
By flying at a different altitude we see things more clearly.
THE CHANGE EQUATION
THE BRUTALLY SIMPLE WAY TO NAVIGATE CHANGE
CHANGE THE WAY YOU SEE THE WORLD
UNDERSTAND PEOPLE NOW
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CHANGE YOURSELF
CONDUCT A STRATEGIC AUDIT
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CHANGE THE WAY THE WORLD SEES YOU
BUILD NEW CONNECTIONS
HOW DOES IT WORK?
CHANGE THE WAY YOU SEE THE WORLD
Now more than ever clients need an accurate understanding of their customers and potential customers. Getting it wrong can be fatal.
We help our clients win by getting to the deep truths about people – their beliefs, motivations and behaviours.
WHAT DO CUSTOMERS THINK, FEEL & NEED NOW?
How are people feeling & talking about the category now?
What cultural shifts are at work and are influencing customers now?
What will customers need & want from the brand in the future?
CHANGE YOURSELF
All marketing strategies need to be re-evaluated. Now is the time to leave no stone unturned. This may translate to few specific changes or a complete and fundamental strategic audit.
WHAT STRATEGIES NEED TO CHANGE?
Defining a noble purpose
Finding a new winning position
Reappraisal of customer segmentation
Understanding the new map of demand
Re-inventing customer experience
New product portfolio
CHANGE THE WAY THE WORLD SEES YOU
Your customers have changed, your strategies have changed and now the way to connect with those customers can and must change.
HOW DO I BUILD MAXIMUM RELEVANCE NOW?
Key messages & tone of voice
New digital habits
Re-igniting loyalty
De-risking purchases
Being good, doing good
Substance & celebrity
Macro & micro passions
PRINCIPLES OF CHANGE
BRUTAL SIMPLICITY OF THOUGHT
It’s easier to complicate than simplify.
Simple ideas enter the brain quickly and stay there longer.
Brutal Simplicity of Thought therefore is a painful necessity.
DIVERSITY OF THOUGHT
Similar people think similar thoughts.
Diversity of people creates diversity of thought.
Therefore Diversity of Thought is a creative necessity.
DRIVING CHANGE NOW
Here are some of the ways we are actively helping our clients around the world adapt to new customer needs with agility and integrity.
Check out the latest from across our group to learn more
