25 YEARS NAVIGATING CHANGE

We have built our reputation helping clients through moments of disruption and uncertainty.

From the Gulf War to Somalia
From renewable energy to electric cars
From South Africa to Shanghai
From Thatcher to Obama
From Unification to Independence
From Globalisation to Localisation

By flying at a different altitude we see things more clearly.

THE CHANGE EQUATION

THE BRUTALLY SIMPLE WAY TO NAVIGATE CHANGE

CHANGE THE WAY YOU SEE THE WORLD

UNDERSTAND PEOPLE NOW

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CHANGE YOURSELF

CONDUCT A STRATEGIC AUDIT

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CHANGE THE WAY THE WORLD SEES YOU

BUILD NEW CONNECTIONS

HOW DOES IT WORK?

CHANGE THE WAY YOU SEE THE WORLD

Now more than ever clients need an accurate understanding of their customers and potential customers. Getting it wrong can be fatal.

We help our clients win by getting to the deep truths about people – their beliefs, motivations and behaviours.

WHAT DO CUSTOMERS THINK, FEEL & NEED NOW?

How are people  feeling & talking about the category now?

What cultural shifts are at work and are influencing customers now?

What will customers need & want from the brand in the future?

CHANGE YOURSELF

All marketing strategies need to be re-evaluated. Now is the time to leave no stone unturned. This may translate to few specific changes or a complete and fundamental strategic audit.

WHAT STRATEGIES NEED TO CHANGE?

Defining a noble purpose

Finding a new winning position

Reappraisal of customer segmentation

Understanding the new map of demand

Re-inventing customer experience

New product portfolio

CHANGE THE WAY THE WORLD SEES YOU

Your customers have changed, your strategies have changed and now the way to connect with those customers can and must change.

HOW DO I BUILD MAXIMUM RELEVANCE NOW?

Key messages & tone of voice

New digital habits

Re-igniting loyalty

De-risking purchases

Being good, doing good

Substance & celebrity

Macro & micro passions

PRINCIPLES OF CHANGE

BRUTAL SIMPLICITY OF THOUGHT

It’s easier to complicate than simplify.

Simple ideas enter the brain quickly and stay there longer.

Brutal Simplicity of Thought therefore is a painful necessity.

DIVERSITY OF THOUGHT

Similar people think similar thoughts.

Diversity of people creates diversity of thought.

Therefore Diversity of Thought is a creative necessity.

DRIVING CHANGE NOW

Here are some of the ways we are actively helping our clients around the world adapt to new customer needs with agility and integrity.

Check out the latest from across our group to learn more

HOW CAN WE MAKE CHANGE WORK FOR YOU?

Ready to make change