The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19 pandemic that led to the Games being postponed for the first time due to a reason other than war, this is more relevant than ever before.
Watching the Tokyo 2020 Olympics is watching the best in the world rise beyond what they even dared to dream is possible. It’s about watching debutants rise for the first time, finding out if Olympic legends can rise again, and tapping into national and continental pride like never before.
It is with this key thought that SuperSport and DStv’s continental “Watch Them Rise” campaign was born, after the account was awarded to Levergy, part of the M&C Saatchi Group, in collaboration with the M&C Saatchi Abel team.