In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on our bodies, making it harder to fight against diseases. Covid-19 has been a national wake-up call. And there’s now a proven link between weight and outcome.
What better time to launch the new NHS Better Health brand and its catch-cry, Let’s Do This. A call to all to get up and have a go. To try healthy new habits through eating well and moving more. All made as easy as possible, because these things are hard to start – and to stick to.
But after a challenging period in the UK’s history we emerge with new resolve. A national push across TV, print, outdoor, digital, social and partnerships will inspire. It’s a campaign of colour, energy and positivity. It stars a diverse cast – real people, giving it a go. This isn’t about thinking we’ll do something one day. This is Day One.