A timely evolution of the Commonwealth Bank of Australia’s long running brand platform, ‘CommBank CAN’, showing solidarity with customers no matter how uncertain life seems.
The new We Can. Together. campaign from CommBank captures life as it is for so many right now as the country comes together in support of one another. The clip, shot under strict social distancing conditions, shows Australians interacting with each other as only they can, making the best of what is indeed a unique situation for them all.
Monique Macleod, Chief Marketing Officer, Commonwealth Bank, said: “As the country moves forward, it is still an uncertain time for many of our customers. We continue to focus on doing whatever we can to support our customers and communities. This campaign reflects on how Australians have made the best of our current situation, and how we’ll get through whatever lies ahead for us all, together.”
Soundtracked by Thelma Plum’s re-record of the 1999 Powderfinger hit “These Days” – itself a classic piece of Australian storytelling which is given an additional poignant feel thanks to the beautiful vocals of the young Gamilaraay singer-songwriter.
“We wanted to capture the reconnections and workarounds all Aussies, CBA staff included, are finding as we all enter the lifting of level 3 restrictions.” said M&C Saatchi CCO, Cam Blackley, “There’s an optimism in that which plays perfectly to the Commbank point of view and commitment to working hand in hand with customers to find new ways forward.”