Major new album campaign for Kadim Al Sahir

We’re thrilled to announce the launch of Kadim Al Sahir’s newest album by our team at M&C Saatchi MENA, Beirut.

    The launch of Kadim Al Sahir’s latest album represents a significant milestone in his illustrious career and the world of contemporary Arabic music. Spanning digital platforms, social media channels, and beyond, the unveiling of Kadim Al Sahir's newest single “Ya Wafiya” (Oh Faithful One), created by us in collaboration with Third Eye Fx, offers audiences a tantalising glimpse into the remarkable musical journey ahead.

    After an eight-year hiatus since his last release, the anticipation surrounding this album is palpable, with fans eagerly awaiting a musical masterpiece that transcends boundaries and captivates hearts. This album holds a special significance, not only for its role as a testament to Kadim Al Sahir's enduring talent and artistry but also for its inclusion of some of the most beloved poems by renowned Arab artists. Through his soul-stirring interpretations and evocative melodies, Kadim Al Sahir breathes new life into these timeless verses, infusing them with a sense of contemporary relevance while honoring their rich cultural heritage. With its release, this album promises to be a cultural landmark, inviting listeners on a transcendent journey through the depths of emotion and the beauty of Arabic poetry. As the world eagerly awaits the unveiling of this musical opus, one thing is certain: Kadim Al Sahir's new album is poised to leave an indelible mark on the landscape of Arabic music, captivating audiences and inspiring generations to come.



    Client: Kadim Al Sahir

    Creative and Strategy: M&C Saatchi MENA, Beirut

    Executive Producers: Henry Owainati and Wissam Al Sahir

    Production: Third Eye Fx

    Director: Thierry Vergnes

    Servicing: Moskitos Films


    About Kadim Al Sahir:

    Kadim has redefined Arab music by mastering the art of blending Arabic melodies with international sounds. His collaborations with global artists include the likes of Sarah Brightman and Lenny Kravitz amongst a range of others. Many of his works are the result of a well-formulated partnership with Syrian poet Nizar Qabbani. His ability to capture the essence of romantic poetry in music has established him as a cultural icon and earned him the title ‘The Caesar of Arabic music’. Beyond his musical achievements, Kadim is a cultural ambassador, constantly aiming to bridge Eastern and Western traditions while creating a greater appreciation for Arabic music. His journey continues, as an icon, a presence and a cultural figure in the world of music.

    About M&C SAATCHI:

    For M&C Saatchi, the entertainment industry holds a special place in our hearts. We were honored to take on the challenge of being the strategic and creative advisor for such an iconic artist. Having developed campaigns globally for the entertainment business, this was a new milestone to proudly add to our portfolio.


    See more work by M&C Saatchi Group here.