Creators of
Cultural Power

M+C Saatchi is the world’s largest independent creative network

Cultural Power is the advantage we create for our clients, helping them harness cultural forces to fuel desire, drive demand and deliver brand growth.

About Us

Work that Wins Hearts and Minds

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Wegovy/Novo Nordisk

Changing the conversation around weight loss medications on advertising's biggest stageBrand and Communications Strategy + Planning, Advertising + Content, Production

LEGO

The Impossible Drive — high-octane high-stakesAdvertising + Content, Social Media + Creator Marketing, PR, Communications + Reputation, Experiential Marketing + Events, Sponsorships, Partnerships + Rights Management, Sports + Entertainment, Technology

Visit Iceland

A cultural storyline re-writtenAdvertising + Content, Social Media + Creator Marketing, PR, Communications + Reputation, Talent Management, Production

Fiat

The smooooth re-iconing of a legendAdvertising + Content, Production

PUMA

Giving Dubai’s street cricket community an identity inspired by their neighbourhoodAdvertising + Content, Social Media + Creator Marketing, PR, Communications + Reputation, Experiential Marketing + Events, Branding + Design, Production

Hivos

Men’s Conference: A culturally rooted behaviour became a movement driving men to take responsibilityGlobal + Social Issues, Brand and Communications Strategy + Planning, Advertising + Content, Social Media + Creator Marketing, PR, Communications + Reputation

U.S. Soccer Federation

Building U.S. Soccer fandom in the heart of Times SquareExperiential Marketing + Events, Brand and Communications Strategy + Planning, Advertising + Content, PR, Communications + Reputation, Branding + Design, Production, Sponsorships, Partnerships + Rights Management, Sports + Entertainment, Talent Management

CommBank

Creating a walk-through billboard to Times SquareAdvertising + Content, Social Media + Creator Marketing, PR, Communications + Reputation, Experiential Marketing + Events, Sponsorships, Partnerships + Rights Management, Talent Management
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