M&C Saatchi Abel

In just two weeks the campaign drove over 1 million views and over 100,000 new users

Uptiking results

What makes you Tic?

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<p>We may not be able to celebrate at the same lavish ceremonies as previous years but we’re incredibly proud to win an award in such difficult times as we continue to challenge what’s next for digital media.</p><p>As the world has turned upside down, the team has continued to work hard and deliver an excellent service for their clients. Navigating a difficult period with agile strategies and efficient spend, they kept our clients’ confidence which was reflected in media spend. Being measurable, accountable, and effective has kept their campaigns at the backbone of world-leading brands.</p><p>James Shepherd Managing Director, EMEA, said:</p><p>“In difficult circumstances, we’ve continued to deliver excellent service and achieve remarkable results for our clients, all while supporting each other. We remain industry leaders and I couldn’t be prouder of how we’ve done it.”</p><p>The European Agency Awards celebrate creative, design, digital, marketing, advertising, media, and public relations agencies across Europe. The judging panel featured leading in-house professionals in marketing, communications, advertising, and digital from some of Europe’s biggest and best brands.</p><p>This award follows the success of Performance’s EDF campaign earlier in the year at The Drum Marketing Awards and The Drum Digital Advertising Awards.<br>You can read about that award win <a href="https://www.mcsaatchiperformance.com/news/winners-at-the-drum-digital-advertising-awards-and-marketing-awards/">here</a>.</p>

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

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<p>Though open to all, M&amp;C Saatchi want to also ensure under-represented groups have access to training, opportunities and rewarding entrepreneurial careers.<br><br>In particular:</p><ul><li>Black Women</li><li>Women of Colour</li><li>Young people 16- 25</li></ul><p>&nbsp;</p><p>Our current classes are:</p><ul><li>Business Planning</li><li>Getting Started with Digital Marketing</li><li>Wellbeing at Work</li><li>Business Finance Essentials</li></ul><p>&nbsp;</p><p>Click the link to find out more about how you can get involved. &nbsp;</p><p><a href="https://mcsaatchischool.sky.com/"><u>https://mcsaatchischool.sky.com/</u></a></p>

Saturday School

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<p>It took longer than some predicted. And it was less of a repudiation than many of us had hoped.</p><p>But Joe Biden won the election, with more votes than any president in history. He beat an incumbent president whom many of us underestimated, again. Trump’s grip on his faithful is strong (he won the second-most votes ever). He held his base, and did well with voters Democrats too often take for granted (Black men, Hispanics). Democrats, especially in the House, would do well to study this election carefully, with humility. Despite all this, Joe Biden manufactured a win that arguably no other Democratic candidate could’ve pulled off. So what can we learn?</p><h2><strong>Hope beats fear; values beat cynicism</strong></h2><p>Biden identified and channeled the fundamental emotional truth of a majority of Americans: We are suffering, we need it to stop, and we can do better than the vitriol, incompetence and immorality oozing from the White House.</p><h2><strong>Discipline and courage</strong></h2><p>Biden stayed on message from his May 2019 announcement to this moment, a mark of successful presidential campaigns. His introductory commercial called on us to restore the soul of the nation. Biden stayed with this message through a dark winter, when other primary candidates caught fire. Bravely, Biden resisted the pressure to change his appeal, and it paid off.</p><h2><strong>Authenticity, always</strong></h2><p>Biden was Biden, and he seems built just for this moment. Our deep divisions, our economic suffering and our systemic racism set the table for an empathetic man whose family tragedies taught him what too many Americans know: It is darkest before the dawn. As our former boss David Axelrod said, Biden was “culturally inconvenient” for Trump. Scranton wasn’t a line, but his DNA, reflecting his compassion and lack of pretension.</p><h2><strong>Differentiate, differentiate, differentiate</strong></h2><p>Everything Biden did contrasted with Trump: on science and the truth; on jobs and healthcare; on socially distanced, small rallies and mask-wearing; on voting by mail or in person; on respect for those with different views.</p><h2><strong>Inoculate against your weaknesses</strong></h2><p>Biden’s team knew his weaknesses and addressed them. During the marches in the street last summer, Biden supported the protesters while condemning violence. Trump attacked Biden as captive to the left, but Biden wouldn’t have it: “Do I look like a socialist?!” Biden’s basement campaign minimized the chances of gaffes, but also gave Trump the stage alone during White House COVID briefings, where he self-immolated.</p><h2><strong>Neutralize your opponent’s strengths</strong></h2><p>Trump’s strongest card was the pre-COVID economy. After the economy tanked, many voters still gave him the benefit of the doubt, thinking if he did it once, he could do it again. But Biden took that card away with a comprehensive, detailed plan and marketed it aggressively.</p><h2><strong>Expand to new markets and demographics</strong></h2><p>Biden’s coalition was bigger than any Democrat in recent memory. He attracted suburban voters, young voters, independents and seniors more than Obama did while keeping his base. He made peace with the left, at least for now. His coalition stretched from AOC to Cindy McCain, a remarkable feat. In the face of Trump’s barrage, Biden ran the ultimate purpose-driven campaign. He set a compelling vision, draped it with values and infused it with substance. In an age of unspeakable despair and anxiety, he invited us to jump on board and believe again. Over 74 million of us did, joyfully.</p>

We navigate complex change, to create new opportunities with technology and creativity, and to lead the way forward.

We Navigate, Create and Lead Meaningful Change for our clients and the world.

Own the controversy

Meaningful Change to Drive Long Term Growth

M&C Saatchi Group launches new data consultancy, Fluency

Capital Markets Event 2021:
Highlights and Materials

M&C Saatchi Group Announces Key Management Changes

Chaos to Cognition

Iceland

What makes you Tic?

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

Saturday School

How Biden ran the ultimate purpose driven campaign

We navigate complex change, to create new opportunities with technology and creativity, and to lead the way forward.We Navigate, Create and Lead Meaningful Change for our clients and the world.

Own the controversy

Meaningful Change to Drive Long Term Growth

M&C Saatchi Group launches new data consultancy, Fluency

Capital Markets Event 2021: Highlights and Materials

M&C Saatchi Group Announces Key Management Changes

Chaos to Cognition

Iceland

What makes you Tic?

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

Saturday School

How Biden ran the ultimate purpose driven campaign

We navigate complex change, to create new opportunities with technology and creativity, and to lead the way forward.

We Navigate, Create and Lead Meaningful Change for our clients and the world.

Capital Markets Event 2021:
Highlights and Materials