We help businesses, brands & society make sense of change and harness its potential at speed.
MAKE CHANGE
HELPING PAKISTAN TO ‘STOP CORONA’
Resolving the tensions between global COVID-19 advice and local culture and customs.
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NAVIGATING THE SHIFTS BROUGHT BY THE COVID-19 PANDEMIC
Our Performance Media teams around the world provide an insightful guide to marketing and media focus across key sectors.
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BMW’S NEW MODEL
BMW celebrates the passion and determination of their brand ambassador, an inspiring role-model of determination through life-changing events.
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HOW AN ILLNESS IS REDEFINING WELLNESS
An on-demand webinar recording of our first global Clear Conversation on the topic of ‘How an illness is redefining wellness’.
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LIFTING THE MOOD AT MEALTIME
As the tongue-in-cheek firebrand in South Africa, how do you maintain brand tone when everything has become quite serious. When the world has changed from entertaining to education, how can you educate without losing the bold, comedic tone of the brand?
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STOPPING THE SPREAD OF MISINFORMATION
Isolate the Lies is a myth-busting campaign that seeks to reframe attitudes towards dubious information and ‘stories’ about Covid-19.
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WE CAN. TOGETHER. EVEN IN THESE DAYS.
A timely evolution of the Commonwealth Bank of Australia’s long running brand platform, ‘CommBank CAN’, showing solidarity with customers no matter how uncertain life seems.
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A WORLD CHANGING IDEA
M&C Saatchi’s ‘Street Store’ has been named a finalist in the Best World Changing Idea EMEA Region and Creativity categories in Fast Company’s World Changing Ideas 2020 Global Awards, as well as recognized in 4 other categories.
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BIG FREEDA’S LITTLE INTERVIEW
How we helped Southern Comfort create moments of togetherness, when we’re all apart.
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DOUBLE PIVOT DELIVERY
Pizza Hut’s quick response to support customers and keep them coming together.
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THE NEW NORMAL
Two of South Africa’s finest strategic minds, Diana Springer and Robert Grace, of Black and White and M&C Saatchi Abel joined forces earlier this week to discuss ‘what’s next’ for brands in the post-Covid world.
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A FOUR PILLAR BATTLE PLAN
Managing Director of M&C Saatchi Export, Mary Harris, looks at what investment promotion agencies can do now to prepare for what’s coming after the coronavirus crisis.
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KEEPING A STRONG CONNECTION
Costa Coffee’s customer marketing programme has dynamically adjusted through the crisis. Demonstrating our ability to flex as we listen and respond to customers.
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“I’M HERE BECAUSE OF ASHLEY”
How to politically mobilise youth in the U.S. New York’s Rob Shepardson, explains why, to energize young voters, Biden must recapture spirit of Obama’s 2008 campaign.
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AN UNFAMILIAR PRAYER
M&C Saatchi Indonesia deep-dive into how, despite unchartered territory, brands can still win in Ramadan 2020.
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A DIFFERENT ANGLE ON CHANGE
An exploration of how a political strategy can bolster brand reputation in volatile times.
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