<p>The&nbsp;Global&nbsp;Fund&nbsp;is the biggest and most impressive organisation nobody has ever heard of – they invest more than US$4 billion a year to support programs run by local experts in more than 100 countries, and have saved over 38 million lives in the process.&nbsp;</p><p>In a year where organisations were fighting for resources, and as a player in an increasingly crowded&nbsp;sector that looks and sounds the same, the&nbsp;Global&nbsp;Fund&nbsp;needed to quickly shift perceptions and differentiate itself to be more visible and effective.&nbsp;</p><p>M&amp;C Saatchi World Services and Re&nbsp;joined forces to evolve the&nbsp;Global&nbsp;Fund's brand, creating an identity that reflects their dynamism, scale and resolute spirit to&nbsp;ultimately drive their mission to defeat HIV, TB and Malaria.&nbsp; The work is already creating waves with some major global players in the sector - including Bill Gates who liked it so much he gave it a retweet.</p>

Global Fund 

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SS+K

M&C Saatchi London

M&C Saatchi Sport & Entertainment North America

M&C Saatchi Talk

Looks Like You Need an Adventure

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M&C Saatchi Sport & Entertainment

Making Heineken the 'Star of the Match'

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GoGoSoho

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M&C Saatchi Abel

In just two weeks the campaign drove over 1 million views and over 100,000 new users

Uptiking results

What makes you Tic?

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<p>Though open to all, M&amp;C Saatchi want to also ensure under-represented groups have access to training, opportunities and rewarding entrepreneurial careers.<br><br>In particular:</p><ul><li>Black Women</li><li>Women of Colour</li><li>Young people 16- 25</li></ul><p>&nbsp;</p><p>Our current classes are:</p><ul><li>Business Planning</li><li>Getting Started with Digital Marketing</li><li>Wellbeing at Work</li><li>Business Finance Essentials</li></ul><p>&nbsp;</p><p>Click the link to find out more about how you can get involved. &nbsp;</p><p><a href="https://mcsaatchischool.sky.com/"><u>https://mcsaatchischool.sky.com/</u></a></p>

Saturday School

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<p>The work was awarded in the Sustainable Development Goals category, the first of the kind to ever be awarded to an Indonesian agency, and was also the only Lion awarded to an Indonesian agency this year.&nbsp;</p><p>‘Stop Child Marriage’ was developed for the Indonesian Family Planning Association (PKBI), a non-governmental organisation that works across 26 provinces to improve women’s access to health, decrease the rate of maternal mortality and tackle the pernicious impacts of child marriage. The campaign encourages everyone to continue to fight against gender inequalities, actively challenge stereotypes, combat bias and celebrate achievements to improve women’s rights; and crucially, let children be children.</p><p>The campaign aimed to drive awareness on social media using the hashtag&nbsp;#StopChildMarriage,&nbsp;and also deploying out-of-home in strategic locations along with video advertisements. According to UNICEF, 1 in 9 married Indonesian women and 12 million girls worldwide are married off before the age of eighteen each year. Their vulnerable position as child brides leads to an increased likelihood of domestic violence, maternal mortality, and decreased access to education and employment.</p><p>The campaign amplification coincided with International Women’s Day (8 March) and fell against the backdrop of the Indonesian Parliament amending its marriage laws by increasing legal consent from 16 to 19 in September 2019; a move universally welcomed, including by the United Nation’s chief child rights body, UNICEF.</p><p><strong>Anish Daryani, CEO, M&amp;C Saatchi Indonesia, said</strong>: “At M&amp;C Saatchi Indonesia, we are putting our weight behind this social issue and showing our commitment to address child marriage in Indonesia by raising awareness about it.&nbsp;Child marriage deprives the girl child of a normal childhood and the basic right to education. It robs them of their innocence and an opportunity to become contributors to society at large. Society needs to nurture a culture, environment, and practices which encourage kids to remain kids</p><p>Watch the campaign <a href="https://www.youtube.com/watch?v=sI0wpOGJL1Q">here</a>.</p>

Jakarta win Cannes Lions 

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<p>It took longer than some predicted. And it was less of a repudiation than many of us had hoped.</p><p>But Joe Biden won the election, with more votes than any president in history. He beat an incumbent president whom many of us underestimated, again. Trump’s grip on his faithful is strong (he won the second-most votes ever). He held his base, and did well with voters Democrats too often take for granted (Black men, Hispanics). Democrats, especially in the House, would do well to study this election carefully, with humility. Despite all this, Joe Biden manufactured a win that arguably no other Democratic candidate could’ve pulled off. So what can we learn?</p><h2><strong>Hope beats fear; values beat cynicism</strong></h2><p>Biden identified and channeled the fundamental emotional truth of a majority of Americans: We are suffering, we need it to stop, and we can do better than the vitriol, incompetence and immorality oozing from the White House.</p><h2><strong>Discipline and courage</strong></h2><p>Biden stayed on message from his May 2019 announcement to this moment, a mark of successful presidential campaigns. His introductory commercial called on us to restore the soul of the nation. Biden stayed with this message through a dark winter, when other primary candidates caught fire. Bravely, Biden resisted the pressure to change his appeal, and it paid off.</p><h2><strong>Authenticity, always</strong></h2><p>Biden was Biden, and he seems built just for this moment. Our deep divisions, our economic suffering and our systemic racism set the table for an empathetic man whose family tragedies taught him what too many Americans know: It is darkest before the dawn. As our former boss David Axelrod said, Biden was “culturally inconvenient” for Trump. Scranton wasn’t a line, but his DNA, reflecting his compassion and lack of pretension.</p><h2><strong>Differentiate, differentiate, differentiate</strong></h2><p>Everything Biden did contrasted with Trump: on science and the truth; on jobs and healthcare; on socially distanced, small rallies and mask-wearing; on voting by mail or in person; on respect for those with different views.</p><h2><strong>Inoculate against your weaknesses</strong></h2><p>Biden’s team knew his weaknesses and addressed them. During the marches in the street last summer, Biden supported the protesters while condemning violence. Trump attacked Biden as captive to the left, but Biden wouldn’t have it: “Do I look like a socialist?!” Biden’s basement campaign minimized the chances of gaffes, but also gave Trump the stage alone during White House COVID briefings, where he self-immolated.</p><h2><strong>Neutralize your opponent’s strengths</strong></h2><p>Trump’s strongest card was the pre-COVID economy. After the economy tanked, many voters still gave him the benefit of the doubt, thinking if he did it once, he could do it again. But Biden took that card away with a comprehensive, detailed plan and marketed it aggressively.</p><h2><strong>Expand to new markets and demographics</strong></h2><p>Biden’s coalition was bigger than any Democrat in recent memory. He attracted suburban voters, young voters, independents and seniors more than Obama did while keeping his base. He made peace with the left, at least for now. His coalition stretched from AOC to Cindy McCain, a remarkable feat. In the face of Trump’s barrage, Biden ran the ultimate purpose-driven campaign. He set a compelling vision, draped it with values and infused it with substance. In an age of unspeakable despair and anxiety, he invited us to jump on board and believe again. Over 74 million of us did, joyfully.</p>

We Navigate, Create and Lead
Meaningful Change

Own the controversy

Meaningful Change to Drive Long Term Growth

M&C Saatchi Group launches new data consultancy, Fluency

Capital Markets Event 2021:
Highlights and Materials

M&C Saatchi Group Announces Key Management Changes

Chaos to Cognition

Iceland

Global Fund

Looks Like You Need an Adventure

Making Heineken the 'Star of the Match'

GoGoSoho

What makes you Tic?

Saturday School

Jakarta win Cannes Lions

How Biden ran the ultimate purpose driven campaign

We Navigate, Create and Lead Meaningful Change

Own the controversy

Meaningful Change to Drive Long Term Growth

M&C Saatchi Group launches new data consultancy, Fluency

Capital Markets Event 2021: Highlights and Materials

M&C Saatchi Group Announces Key Management Changes

Chaos to Cognition

Iceland

Global Fund

Looks Like You Need an Adventure

Making Heineken the 'Star of the Match'

GoGoSoho

What makes you Tic?

Saturday School

Jakarta win Cannes Lions

How Biden ran the ultimate purpose driven campaign

We Navigate, Create and Lead
Meaningful Change

Capital Markets Event 2021:
Highlights and Materials