Since 1980, the FIAT Panda has been spreading joy on streets around the world. In 2025, we faced a bold challenge: re-icon an automotive legend for its relaunch, showcasing how it could keep making life fantastic. Or better yet, Pandastic. So, we tapped into the 30th anniversary of an equally joyful, iconic hit: Boombastic. A song that transcended generations, much like the FIAT Panda itself.

Partnering with Shaggy and multi-award-winning director Joseph Kahn, we reimagined the song and its music video with the FIAT Grande Panda at the heart of the story: blending retro-futuristic aesthetics with urban energy, Grande Panda embodies a lifestyle driven by fun, creativity and personality, transforming everyday mobility into something truly Pandastic. The new “Life is Pandastic” earworm and mantra rolled out across TV, OOH, print, digital, and social—powered by TikTok activations and special content—positioning Grande Panda as the perfect companion for a smoooooooth urban life.

And audiences responded. The campaign generated more than 300 million video impressions, over 30 million video views, and more than 1 million engagements. It’s creativity and cultural impact were celebrated across the industry, earning the Red Dot Design Award 2025, the Carwow Car of the Year Award 2025, and Best Small Car at the Autocar Awards 2025