M+C Saatchi Talk have been appointed to lead consumer PR, earned media, SEO and GEO for FLANNELS, FRASERS and Sports Direct.
Bringing PR, search and AI discovery together to build relevance, visibility and influence across fashion, sport, luxury and culture: the appointment reflects M+C Saatchi Talk's position at the forefront of AI powered earned media. Following the recent launch of The Conversation Converter- the ultimate strategic framework transforming conversation into commerce through AI-powered social listening.
Amaya Alvarez, managing director, M+C Saatchi Talk, said, “Frasers Group has an incredible legacy, an entrepreneurial spirit and an extraordinary ability to stay at the centre of the cultural conversation. FRASERS, FLANNELS and Sports Direct are unapologetic, distinctive British brands, each with an incredible story to tell and a huge role to play in the future of British retail.
“This partnership is also a perfect expression of our Conversation Converter offer. We don’t just believe in getting brands talked about; we connect conversation to commerce, combining culturally resonant storytelling, high-authority earned media, SEO and GEO to build visibility and authority in the places consumers are discovering brands today.
“It’s an honour to be partnering with these three iconic brands and to play a role in the next chapter of their story.”
Click here to read the full announcement from Little Black Book.
