M+C Saatchi Group Middle East appointed creative agency partner for Ras Al Khaimah Tourism Development Authority

M+C Saatchi Group Middle East has been appointed by Ras Al Khaimah Tourism Development Authority (RAKTDA) as its creative agency partner following a highly competitive multi-stage pitch process.

The appointment sees M+C Saatchi assume responsibility for RAKTDA's integrated creative retainer over the next three years, alongside the development and launch of a new destination proposition that will help shape the next phase of the emirate's international growth.

The remit spans RAKTDA's priority markets including the UAE, Saudi Arabia, the UK, Germany, India, China, Russia and Kazakhstan, supporting one of the Middle East's fastest-growing tourism destinations as it continues to strengthen its position on the global stage.

Widely recognised as one of the region's most ambitious tourism authorities, Ras Al Khaimah has rapidly emerged as a destination defined by authentic nature, adventure, luxury hospitality and cultural heritage. The partnership will focus on creating culturally resonant creative platforms that build distinction, deepen relevance across diverse audiences and drive long-term destination equity.

M+C Saatchi was selected for its strategic approach, integrated capabilities and belief in Cultural Power, the agency's proprietary philosophy centred on creating ideas that influence culture and deliver meaningful growth. The appointment brings together specialists across strategy, creative, social, experience and production to deliver connected thinking across every touchpoint.

Natalie Cooke, Chief Client Partner, M+C Saatchi Group Middle East, said: "The world's most successful destinations are never built on campaigns alone. They are built by creating a place people genuinely want to connect with, emotionally, culturally and commercially. Ras Al Khaimah has a remarkable story and an even more exciting future, and what makes this so compelling is the ambition behind it. This is an emirate thinking boldly about its place on the world stage while staying deeply rooted in who it is.

Our job is to turn that ambition into work that travels across borders without losing its authenticity. By pairing strategic clarity with creativity that is culturally connected, we can build ideas that carry real meaning and lasting resonance. We are proud to partner with RAKTDA on what promises to be a defining chapter in the emirate's tourism story."

The appointment further strengthens M+C Saatchi Group Middle East's growing credentials in destination marketing and place branding, adding RAKTDA to a portfolio of organisations shaping the future of the region's tourism, culture and economic development. The agency partners with leading organisations including Aldar, Marriott International, Pizza Hut, Warner Bros. Discovery, DP World Tour Championship and Longines Global Champions Tour, delivering integrated capabilities across advertising, media, PR, social, consulting, production, sponsorship, and sport & entertainment.