M&CSAATCHI THINKS

Ever wish you could see around corners?

Read more

M&C Saatchi Merlin sign multi-platinum selling artist AJ Tracey

We're excited to welcome the latest signing to our creative talent management agency, M&C Saatchi Merlin, multi-platinum selling artist AJ Tracey.

...

M&C Saatchi Group at Cannes Lions 2024

Didn’t make it to Cannes Lions 2024? We've got you covered with our daily newsletter series.

...

Aquaventure World: Where Legendary Lives

David Hasselhoff returns to lifeguard duty in Aquaventure World's ‘Where Legendary Lives’ relaunch campaign from M&C Saatchi UAE.

...

M&C Saatchi Performance wins Performance Agency of the Year at Campaign's Global Agency of the Year Awards 2024

We're thrilled to have won Gold for Global Performance Agency of the Year at Campaign's Agency of the Year Awards.

...

Introducing SS+K's Culture Monitor Zine #1

Check out the first edition of our Culture Monitor Zine, a collection of cultural insights you shouldn’t sleep on. 

...

Science in Sport: You Can't Beat Science

Science in Sport launches new brand platform 'You Can't Beat Science', in campaign created in partnership with M&C Saatchi UK.

...

Australian Retirement Trust: Awaken Your Super

Australian Retirement Trust invites Aussies to Awaken Their Super via monstrous new campaign from M&C Saatchi AUNZ and Bohemia, part of M&C Saatchi.

...

M&C Saatchi Changemakers Named on IPA iList

Our incoming global CEO, Zaid Al-Qassab has been named on this year’s prestigious IPA (Institute of Practitioners in Advertising) iList, which honours inclusivity gamechangers working tirelessly to...

Beyond Wellness 2040

The next era of wellness.

...

Ready to roar at Cannes Young Lions

Two creative thinkers from M&C Saatchi AUNZ named winners in the Australian Young Lions Digital Competition. 

...

M&C Saatchi announces industry titans Rob Doubal and Laurence (Lolly) Thomson as new global joint chief creative officers

We continue to prioritise growth through creativity by welcoming Rob Doubal and Laurence (Lolly) Thomson as global joint chief creative officers.

...

Old El Paso: ‘Make Some Noise for Your Home Team’

M&C Saatchi Sport & Entertainment London has partnered with Old El Paso to unite the nation to ‘Make Some Noise’ with Team GB Heroes...

The Cost of Living Crisis: What Australians want from brands

Our Cost of Living Report, conducted by M&C Saatchi AUNZ, uncovers that Australian consumer homegrown values are at significant risk.

...

ROLUS®: Innovating Hydration

Introducing ROLUS®, The Sparkling Hydration Beverage Redefining Consumer Expectations.

...

HM Treasury hires M&C Saatchi UK to promote public sale of NatWest shares

Our UK agency has been appointed by HM Treasury to promote the sale of the government’s stake in NatWest to the public.

...

M&C Saatchi AUNZ hires Scott Dettrick as joint national ECD

We're pleased to announce the appointment of Scott Dettrick as joint national executive creative director at M&C Saatchi AUNZ.

...

SuperSportBet: South Africa launch

How do you launch a sports betting brand in one of the most contested categories in South Africa?

...

Zaid Al-Qassab appointed as new M&C Saatchi global CEO

We are delighted to announce the appointment of Zaid Al-Qassab as Chief Executive Officer (CEO) following a comprehensive search process.

...

Rhonda Hiatt appointed as global CEO at Clear M&C Saatchi

We're excited to announce the promotion of Rhonda Hiatt, one of the leading industry consultants, to global CEO at Clear M&C Saatchi. 

...

RISE.365: Changing Narratives

Together with RISE.365 and Clear Channel UK we've launched a new campaign challenging everyday biases held in UK society.

...

M&C Saatchi UK appoints Jo Bacon to accelerate transformation of revamped agency

We're delighted to announce the appointment of Jo Bacon, one of the UK’s most experienced and successful marketeers, to lead our newly-formed UK agency.

...

M&C Saatchi Sport & Entertainment supercharges offering and position as the passions agency

M&C Saatchi Sport & Entertainment celebrates 20 years with supercharged strategic offer, proprietary research and a new report into the future of passion marketing.

...

Major new album campaign for Kadim Al Sahir

We’re thrilled to announce the launch of Kadim Al Sahir’s newest album by our team at M&C Saatchi MENA, Beirut.

...

SS+K, part of M&C Saatchi Group, welcomes new CEO

We're delighted to welcome Nadja Bellan-White as the new CEO at our New York agency SS+K, joining a seasoned leadership team along with partners and...

M&C Saatchi Performance strengthens global team with key promotions

Our global performance marketing agency, M&C Saatchi Performance, proudly announces key changes to its global leadership team to further drive growth and innovation.

...

LNER: Freedom all the way

London North Eastern Railway (LNER) debuts first ever brand character in multichannel campaign created by M&C Saatchi London

...

Clear M&C Saatchi expands to Dallas, Texas

Our leading growth strategy consultancy now trading in Dallas, Texas.

...

M&C Saatchi Talk's Jane Boardman awarded an OBE

We are delighted to announce that M&C Saatchi Talk CEO, Jane Boardman, has been awarded an OBE for her services to fashion and beauty.

...

Nando's South Africa: Feel like oversharing

A new festive campaign for Nando's South Africa from M&C Saatchi Abel featuring Coco, the 'talking' dog.

...

Experience Oman: A gift for life

Destination M&C Saatchi launches ‘A Gift for Life’ for Experience Oman.

...

Rockshore: "The most refreshing time for a beer"

Together with M&C Saatchi London, Diageo's Rockshore celebrates the 26th December as the real day of festive friendship with St Stephen's day anthem performed by...

M&C Saatchi Group and Saatchi Gallery announce overall winner of climate-focused global Art for Change Prize for emerging artists

The climate-focused prize supports M&C Saatchi Group’s mission to deliver meaningful change in partnership with Saatchi Gallery and identify the next generation of artists exploring...

Hamad International Airport: Orchard Global Campaign

A major new global campaign for Hamad International Airport from M&C Saatchi MENA

...

Awards across the globe

Major award wins for M&C Saatchi Group.

...

The LEGO Group: Play is Your Superpower

Playtime is under threat: The LEGO Group’s new Play is Your Superpower campaign encourages families to reprioritise play.

...

M&C Saatchi launches new UK & European strategy

We are proud to announce the reorganisation of our UK operations into a single group providing a full-service, connected creativity proposition for the UK and...

Beyond Travel & Hospitality 2030

The next era of travel & hospitality from Clear, part of M&C Saatchi Group

...

Geox: Introducing a new brand ambassador

The latest campaign from M&C Saatchi Milan introduces Penélope Cruz as the new face of Geox.

...

Heineken: Trophy Tour

Bringing UEFA Champions League to Africa with Heineken.

...

EE: The World's Largest Holographic Performance

EE and M&C Saatchi Talk Partners with Fatboy Slim to Launch World’s Largest Holographic Performance, Marking New Brand Era

...

Delonghi: A New Chapter in Coffee "Perfetto"

Our partnership with De'Longhi is back on the global stage with a new campaign that sees brand ambassador, Brad Pitt, take to Europe in pursuit...

AI and Marketing: The Minds that Merge

A new age of creative collaboration calls for new principles.

...

Minderoo Foundation: The Plastic Forecast

In partnership with Minderoo Foundation we have created a disturbing new weather forecast to make fossil-fuel plastics history.

...

New Leadership Team and Cultural Impact Hire for M&C Saatchi Sport & Entertainment London

Lois Kettlewell, Jenny Mitton, Nicola Murray and Ross Watson promoted to Managing Partners with Bukola Garry joining in a newly created Head of Cultural Impact...

26Health: With Every Letter

A bi-lingual campaign supporting the right for all people to access quality healthcare. 

...

Rockshore: 'Refreshingly Irish'

New push is first to launch since M&C Saatchi London were selected by Diageo as lead creative agency for Rockshore across Ireland.

...

Creative Agency of the Year and More for M&C Saatchi Malaysia

It's a winning streak for our agency in Malaysia at the A+M Agency of the Year Awards and The MARKIES.

...

Tourism Australia: Women's Word Cup Reactive Campaign

Tourism Australia congratulates England's win in Women’s World Cup ad.

...

A Users Guide to Making Friends with AI

Our global design agency Re (part of M&C Saatchi Group) has launched a set of six principles to navigate its future use of Artificial Intelligence...

Masego Motsogi to lead M&C Saatchi Abel Joburg

Following an industry-wide search, the managing director appointment adds to our deep commitment to the future of female talent.

...

Moray MacLennan, CEO of M&C Saatchi, Announces Retirement

After nearly 30 years at M&C Saatchi and 40 years of Saatchi, Moray MacLennan has announced his intention to retire from his role as Chief...

New Zealand Rugby: NZR+

New Zealand rugby like you’ve never seen it before.

...

Science in Sport: Tour de France

Science in Sport (SiS) celebrates the ‘Beautiful Pain’ of competing in the Tour de France in our debut campaign. 

...

Great Barrier Reef Legacy: The Forever Reef Project

The Forever Reef Project, spearheaded by the Great Barrier Reef Legacy, has opened the world’s first living coral biobank facility at Cairns Aquarium, emphasising the...

Discord: The Community Conversation Revolution

The beginning of the end for algorithm-led social media?

...

Winning Streak for M&C Saatchi Performance

Our global digital media agency bring home five golds and one bronze at the Agency Of The Year Awards by Marketing Interactive.

...

Introducing Kabeer Chaudhary as our new global CEO for M&C Saatchi Performance

Kabeer Chaudhary, managing director for Asia Pacific at M&C Saatchi Performance, has been promoted to global chief executive officer based in Singapore. 

 

...

FȲTA: The high-performance plant-protein powder

Re (M&C Saatchi Group), Fluency (M&C Saatchi Group) and M&C Saatchi Life have collaborated to build an end-end insight-led brand experience that captures the essence...

M&C Saatchi Group Strengthens European Client Solutions Platform

M&C Saatchi Group strengthens European client solutions platform with newly appointed European CEO, additional specialist hubs within global and social issues, brand experience & innovation...

Science in Sport Strategic and Creative Win for M&C Saatchi London

World’s leading endurance nutrition brand appoints us as lead UK strategic and creative agency.
 

...

Meet the new Chief Growth Officer for M&C Saatchi Southeast Asia

We are happy to announce the appointment of Anish Daryani as Chief Growth Officer for South East Asia.

...

Data Consultancy Fluency Wins Start-Up Agency of the Year

Our data consultancy Fluency has won Start-Up Agency of the Year at this year's Campaign Agency of the Year Awards.

 

...

Absolut: Introducing 'The Absolut Choir'

The Final Act of M&C Saatchi Sport & Entertainment’s ‘Step up’ Inclusion Campaign Introduces ‘The Absolut Choir'.

...

Prayer & Pragmatism

How does Indonesia's Gen Z balance traditional values with new forms of expression during Ramadan?

...

Awards streak across PR, creative & sponsorship

Major wins for M&C Saatchi Group

...

M&C Saatchi Group Appoint First Global Head of Advertising Network

M&C Saatchi promotes Justin Graham into newly created global role, Global Head of Advertising Network, to drive the next chapter of the network’s creative and...

The Next Generation

5 ways to keep your brand alive and kicking.

...

M&C Saatchi Thinks: Beyond Beautiful

How technology is drastically altering appearance standards, the risks to teen mental health and how brands can build sustainable success.

...

Zound Industries: Running Billboards with adidas

We helped sports giant adidas turn athletes into moving ads to promote headphones designed for runners.

...

M&C Saatchi Sport and Entertainment North America Wins Influencer Account for Samsonite

Samsonite, one of the world’s largest luggage brands, has selected us to lead their Influencer Account after a competitive pitch process.

...

Moving Forward: Capital Markets Day 2023

M&C Saatchi is today hosting a capital markets event for institutional investors and analysts. The event will be hosted by Chief Executive Officer, Moray MacLennan...

New Mum Economy

An overlooked $46+ billion women's health opportunity.

...

Our near-term science-based target validation

We’re pleased to announce the validation of our near-term science-based target by the Science-Based Targets initiative.

...

365 Days of Meta: What's Changed?

At the end of October 2021, Mark Zuckerberg announced that Facebook plc would be rebranding Meta, formalising the company’s core focus on the metaverse. 

It was...

Loyalty vs the Cost-of-Living

Chief Strategy Officer at M&C Saatchi London, Sophie Lewis, with her thoughts on how brands can engender loyalty from customers as wallets tighten and consumers...

Our AI-Powered Brand Desire Engine

Continuing to deliver meaningful change for clients, M&C Saatchi Group’s specialist consultancies Clear and Fluency launch the Brand Desire Engine, with the ambition to create...

The Art of Conversation

Our newest research highlights the shift in consumer attitudes, behaviours and beliefs around brand conversations and how brands can embrace the conversations that matter most.

...

Tourism Australia: Come and Say G'Day

We have partnered with Tourism Australia to launch the next instalment of its global ‘There’s Nothing Like Australia’ brand platform with ‘Come and Say G’day’,...

Business Iceland: OutHorse Your Email

Introducing our new program with Business Iceland 'OutHorse Your Email', where a real horse will reply to your email whilst you relax on holiday.

...

Department for Education: Get the Jump

Introducing the new UK government campaign to help young people make their next step in education and training.

 

...

Burger King: As Good as the Original

Using a Cristiano Ronaldo doppelganger to prove the new plant-based range at Burger King is as good as the original.

...

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Tourism Iceland: Next Stop: Iceland

Our world became impossibly small in lockdown. Trapped at home, we all craved adventure. Ruggedly beautiful Iceland presented the perfect escape, but with borders shut...

M&C Saatchi Group at Cannes 2022

Cannes 2022 is over and what a week it was.

...

Lyca Mobile: Brand Refresh

Dramatic new identity brings to life £250m transformation.

 

...

Gorillas: 10/10 in 10

Gorillas are going to win the battle of the grocery delivery platforms. The idea? 10/10 IN 10.

...

De'longhi: Perfetto

De'longhi's first ever global integrated campaign, featuring the new and prestigious Brand Ambassador, straight from Hollywood: Brad Pitt. 

...

TikTok: #SerunyadiTikTok

There’s Joy in TikTok. That’s the message from our new brand campaign from M&C Saatchi Indonesia - #SerunyadiTikTok. The hashtag clocked 1.4 billion views on TikTok. 

...

Fighting for the Human in the Marketing Machine

Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...

How Biden ran the ultimate purpose driven campaign

It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...

Why you should be building an engaging corporate narrative in 2021

Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...

Pizza Hut: A slice of innovation

Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...

Changing of the Guard: Three Things every Marketer Needs to Know About the Rise of China

Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...

The reset: Lessons from Lockdown

It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...

Optus: The power of Yes

It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...

Halodoc: Mobile first healthcare

In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...

Youth voices: redefining UK-African relations after Brexit

In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...

Preparing for Take-Off

Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...

Closing the experience gap

Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...

Coca-Cola: Gaining lost ground

For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...

Understanding e-commerce shoppers in Southeast Asia

The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...

PHE: Improving the Health of a Nation

In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...

Celcom: Boosting spirits during a global pandemic

Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

In politics, everything can change in an instant. Dealing with turbulent, unpredictable circumstances is second-nature to politicians. In today’s world, that is much the same...

Homebase: Turning Homebase into Gnomebase

At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...

Street Store: Hang up to Help Out

South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Nando's: Representing the voice of the people

Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Costa: 1 Million Nudges

During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...

Cisco: Future of Conservation

Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...

Walmart: A new kind of toy store

The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....

Footlocker: Driving desirability

How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?

...

Together: Building a moment for national cohesion

In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...

Pokémon: Going for Growth

Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...

Nintendo: Working out from home

With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...

EDF: Generation Electric

While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...

KP Reach: Unheard Voices

Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...

Reebok: Perfect Never

Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...

McDonald's: I'm Lovin' It Live

McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.

 

In the driest spell for...

Skechers: Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Uber: Get Into Uber Mode

Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...

From chaos to clarity

As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...

H&T Pawnbrokers: Ready to be Loved Again

Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’. 

 

...

GoGoSoho

Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...

SuperSport: Watch Them Rise

The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Black History Month: Black & Bold Exhibition

An exhibition of 10 contemporary artists who live and work in London and celebrate what it means to be Black and Bold.

...

M&C Saatchi wins London Tourism Brief

London & Partners, the business growth and destination agency for London, has appointed M&C Saatchi London as its lead global creative agency following a competitive...

Pirelli: Power is Nothing without Control

Pirelli turns 150 years old. For this important anniversary the brand has created, with M&C Saatchi Milan, a global campaign to interpret its historical brand...

M&C Saatchi Indonesia sweeps up at Campaign awards

Completing another remarkable milestone in their short journey of 3 years, M&C Saatchi Indonesia, part of the M&C Saatchi Group, picked up 4 massive awards...

When Faith Trumps Fear

Ramadan 2020 was like never before; a damp squib marred by lockdowns, financial constraints and all the complications that came with a global pandemic. 

However, Ramadan...

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

We are thrilled to announce that M&C Saatchi Performance, part of M&C Saatchi Group, has won Media Buying Agency of the Year at the 2020...

An Unfamiliar Prayer

Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Amar Vyas joins as chief data and technology officer

We're thrilled to announce that M&C Saatchi Fluency have hired Amar Vyas into a newly created role of chief data and technology officer. 

...

M&C Saatchi Group launches new data consultancy, Fluency

Today we announce the launch of M&C Saatchi Fluency, a data consultancy promising to destroy data snobbery and improve ‘data fluency’ – bringing greater access...

Two awards at Campaign Global awards

M&C Saatchi Indonesia and M&C Saatchi Performance won awards at Campaign's Agency of The Year Global Awards.

...

Looks Like We Won 3 Effies

We are proud to announce that our work ‘Looks Like You Need to Let it Out’ for Promote Iceland has won 3 US Effies at...

Jakarta win Cannes Lions

M&C Saatchi Indonesia has won a Bronze Lion at the Cannes Lions Festival for Creativity 2021, for it’s ‘Stop Child Marriage’ work with PKBI. 

...

M&C Saatchi Group Announces Key Management Changes

Richard Thompson to succeed Tim Duffy as UK Group Chairman. Tim Duffy to become Group Strategy Director, Worldwide.

...

Commbank: Next Chapter Commitment

Together with CommBank, we've launched the 'CommBank Next Chapter Commitment', a bank-wide commitment to help end financial abuse.

...

M&C Saatchi Group Launches LIFE, a Global Strategic and Creative Consultancy on a Mission to Make Sustainable Living Mainstream

We continue to deliver on our strategy to deliver meaningful change for clients with the launch of M&C Saatchi LIFE. 

...

Mentor Black Business Teams with Google

Black businesses from the Mentor Black Business (an M&C Saatchi Group company) community can now take advantage of 500 hours of free mentoring, provided by...

Meaningful Change to drive long term growth

On 28th January 2021 M&C Saatchi Group hosted a virtual capital markets event for institutional investors and analysts, where we announced a new strategy, operating...

M&C Saatchi Group announces senior hires further strengthening governance and driving commitment to Meaningful Change.

Today we have announced two senior hires, Global Chief People Officer and General Counsel and Company Secretary, as part of our ongoing commitment to drive...

Pamela Noakes Joins M&C Saatchi Group as Global Director of Sustainability

Pamela Noakes has joined M&C Saatchi Group as the global director of sustainability.

...

Lida NY Rebrands as One-to-One, Hyper-focusing the Agency's Expertise

M&C Saatchi One-to-One is an innovative, modern CRM agency within the M&C Saatchi Group operating out of New York. The agency formerly known as LIDA...

Patrick Guerrera Named to D&AD Board

One of only two Australian board members drawn from the global creative community

...

M&C Saatchi Performance turns 15

M&C Saatchi Performance, Mobile Marketing’s Agency of the Decade, celebrated its 15th year of business last month, marking a decade and a half of working...

Razor PR Wins Best New Agency Worldwide

Razor PR, M&C Saatchi Group South Africa's new public relations and reputation management agency, has been named Global Best New Agency at PRovoke's SABRE Awards

...

M&C Saatchi Group Launches Digital Business Innovation Consultancy, Thread

M&C Saatchi Group continue to deliver on their strategy to deliver meaningful change for clients by further investing in data, digital and technology. Digital business...

M&C Saatchi enters the Metaverse

M&C Saatchi Abel has purchased ‘land’ in the newly created Africarare metaverse – Ubuntuland - marking its move as the first South African and African agency...

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Our Pledge to Black Culture

We have formed a strategic partnership with Digital Talent & Entertainment PR Agency VAMP, the UK’s first agency to focus solely on the representation of...

Whoop relationship grows

M&C Saatchi Sport and Entertainment have added fitness tracker startup WHOOP to its client portfolio in Australia, adding to existing client relationships across the world. 

 

...

M&C Saatchi Group Asia on a winning streak

M&C Saatchi Group Asia are a winning force and leading the industry with awards.

...

Awards Across the Board

Major wins and upcoming awards for M&C Saatchi Group.

...

Nandos: He/She/They are Welcome

Our latest campaign for Nando's South Africa has got the whole country talking, and laughing. 

...

Standard Bank: How About Now?

Introducing Standard Bank's refreshed brand proposition, ‘How About Now?’. The line speaks to the notion that every generation should live better than the last, and...

Burger King: Harnessing the Power of Gold

The story of a gold expert and a burger... 

...

Entertainment: 'Tap For Fun'

We have unveiled the relaunch of Entertainment, a discount provided across Australia and New Zealand formerly known as the Entertainment Book, in a new campaign...

Chron's & Colitis UK: Cut the Crap

Re, part of M&C Saatchi Group, worked with Crohn's & Colitis UK, a health charity, that is on a mission to improve diagnosis and treatment...

Why Cognitive Diversity Is an Untapped Superpower

Thread (part of M&C Saatchi Group) co-founder, Michaeljon AlexanderScott, tells us what businesses can gain from leaning into cognitive diversity within the workplace. 

...

Creatives from Saatchi & Saatchi, Adam & Eve/ DDB and BBDO join M&C Saatchi London

Kicking off 2023 with a bang, we're delighted to welcome two senior creative teams to M&C Saatchi London; Alex Lucas, Jon Farley, Holly Sutton-Williams and...

Pizza Hut: Earth Hour

How pizza saved the world!

...

Barclays: Inspiring the Next Generation of Female Footballers

Campaign from M&C Saatchi Sport & Entertainment and M&C Saatchi London highlights Barclays’ commitment, through the Barclays Girls’ Football School Partnerships, to giving girls in...

Commbank: The Game Changers

We have worked with Commonwealth Bank to refresh their long-running support for Women’s cricket with a new campaign for the upcoming summer, 'The Game Changers',...

Dettol: Matchday Rituals

Dettol has launched a TV ad campaign for the brand’s ‘Dettol Up, Support England’ campaign.

...

Earned Media Is Dead

Earned Media is Dead! Long Live Earned Conversations.

...

The Global Fund: Brand Evolution

M&C Saatchi World Services and Re, part of the M&C Saatchi Group, are very proud to have partnered with The Global Fund, the world's largest financier of...

Healthcode Win

Healthcode, a leading provider of IT services for the private healthcare sector, has selected us to develop a new brand identity and experience. The appointment...

Heineken: Star of the Match

One year on from the beginning of a collaborative TTL campaign with Heineken, M&C Saatchi Group’s global partnership activation for Heineken across EURO 2020 is...

COP 26

We are proud to announce that we are the lead communications partner for COP26, helping to lead change for the most pressing global issue of...

EE: Mini Movie Makers

EE Inspires Next Generation of Film Stars with Innovative Reality Film Sets

...

Amazon & The Climate Pledge: What’s your vision for a better future?

Helping Amazon & The Climate Pledge Drive Collaboration for the Planet

...

Queer Britain: The Place to be Seen

Britain’s first LGBTQ+ museum

...

From Belief to Action - Ramadan 2022

After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction. 

...

The Ben Kinsella Trust: AI-Based Campaign to Stop Knife Crime on Mother's Day

A campaign to raise awareness of the devastating impact of knife crime.

...

The National Cyber Security Centre: Making the UK CyberAware

We are launching major new campaign which aims to help keep people safe online with The National Cyber Security Centre, part of GCHQ.

...

Nedbank: Blending Wine and Music

In a world first, Five Cape Winemakers Guild protégés, composers, and neuroscientists have collaborated to create a piece of music that pairs with any glass...

Tourism Iceland: Looks Like You Need an Adventure

After more than a year stifled in lockdown, Iceland and M&C Saatchi Group wants the world to break out of their sad sweatpants and say...

TikTok: What makes you Tic?

TikTok is the fastest growing social app in South Africa and despite the platform taking the country by storm during 2020’s COVID lockdown, the company...

WEUROs 2022: Partnerships Across the Tournament

87,192 attendees filled Wembley.

17.6 million tuned in to watch.

And football, well, it came home!

For us at M&C Saatchi the work kicked-off long before the tournament...

RFSU & The Swedish Disability Rights Federation: Sex is for Everybody

A new campaign to tackle misconceptions about sex among those with disabilities or chronic illness

...

Visit Iceland: Take off (or not) with 'Mission Iceland'

It's time for our next campaign for Visit Iceland - ‘Mission Iceland’ - a message to support the planet, not space travel. 

...

D&AD: 2023 Awards Campaign

Re - part of the M&C Saatchi Group, have partnered with D&AD on their 2023 Awards Campaign

...

Chaos to Cognition

Profound change is advancing across government, business, and society. It presents significant challenges for brands, communities, and cultures. Intimately linked to this story of change,...

Nadja Bellan-White named on Campaign's 40 over 40s

Nadja Bellan-White, CEO, SS+K part of M&C Saatchi Group has been named on honouring 40 senior executives who have sustained successful and enduring careers in...

On the Money

A daily insight into changing behaviours during the cost-of-living crisis

...

The Return: The New Value Drivers of Travel

Ever feel like you wish you could see around corners?

...

SS+K M&C Saatchi wins agency of record for Smartsheet’s brand advertising

We've joined forces with Smartsheet as they focus their efforts on deepening their relationship with both users and enterprise buyers.

...

Mind the Gap: Brand Experience in Indonesia

Turning your Brand Experience Opportunities into Commerce.

...

NHS Bowel Cancer: Ribbon Dancer

Together with NHS England we have launched a new campaign to drive more people to complete the bowel cancer screening test when sent one.

...

Kia Clubhouse: Making Tennis Accessible to all

Together with Kia, we have launched the latest iteration of Kia’s Clubhouse program, ‘Kia Clubhouse: Melbourne’ in partnership with Rafa Nadal Foundation during the 2023...

Winning Streak for M&C Saatchi UAE at Dubai Lynx Awards

It was a winning night for our team in UAE at this year's Dubai Lynx Awards.

...

Kia: Getting Rafa Moving

Lockdown 2020.  No live sport for months.

146 days since Rafa Nadal played his last professional match.

12 weeks without stepping foot on a court.

Fans not allowed...

Skechers: Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Woolworths Group: New Brand Identity

Woolworths Group this week rolled out a new brand identity to better symbolise its evolution and what its collective businesses and platforms stand for today.

...

Beyond Retail 2030

The next era of retail from Clear, part of M&C Saatchi Group.

...

Cannes Contenders: Our 10 Highest Hopes for 2023

With Cannes Lions around the corner, we are counting down with our 10 highest hopes for 2023. 

...

The Nelson Mandela Foundation Digital Patronage

With the help of our PR team in South Africa, Razor PR, The Nelson Mandela Foundation has launched The Nelson Mandela Foundation Digital Patronage. 

 

...

Meta: Family Tools Campaign Keeps Everyone Safer on Instagram

Youth marketing campaign from our New York agency, SS+K M&C Saatchi, focusses on limiting time on social media.

...