
M&C Saatchi Thinks: Beyond Beautiful
Modern technology has drastically altered appearance standards and the meaning of beauty. Whilst before, personal beauty may have felt like a simple and fun pleasure,...
Modern technology has drastically altered appearance standards and the meaning of beauty. Whilst before, personal beauty may have felt like a simple and fun pleasure,...
Our newest research highlights the shift in consumer attitudes, behaviours and beliefs around brand conversations and how brands can embrace the conversations that matter most.
...Introducing the new UK government campaign to help young people make their next step in education and training.
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Gorillas are going to win the battle of the grocery delivery platforms. The idea? 10/10 IN 10.
...After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction.
...There’s Joy in TikTok. That’s the message from our new brand campaign from M&C Saatchi Indonesia - #SerunyadiTikTok. The hashtag clocked 1.4 billion views on TikTok.
...Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...
It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...
Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...
Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...
Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...
It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...
It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...
Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...
In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...
Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...
For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...
The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...
In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...
In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...
Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...
Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...
At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...
In politics, everything can change in an instant. Dealing with turbulent, unpredictable circumstances is second-nature to politicians. In today’s world, that is much the same...
South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...
In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...
Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...
When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...
During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...
Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...
The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....
How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?
...In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...
Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...
While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...
With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...
Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...
Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...
McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.
In the driest spell for...
Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...
The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...
Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...
As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...
Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’.
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Dramatic new identity brings to life £250m transformation.
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Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...
The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...