Thinks: The Return

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The Next Generation

5 ways to keep your brand alive and kicking.

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M&C Saatchi Thinks: Beyond Beautiful

How technology is drastically altering appearance standards, the risks to teen mental health and how brands can build sustainable success.

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New Mum Economy

An overlooked $46+ billion women's health opportunity.

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365 Days of Meta: What's Changed?

At the end of October 2021, Mark Zuckerberg announced that Facebook plc would be rebranding Meta, formalising the company’s core focus on the metaverse. 

It was...

Our near-term science-based target validation

We’re pleased to announce the validation of our near-term science-based target by the Science-Based Targets initiative.

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Loyalty vs the Cost-of-Living

Chief Strategy Officer at M&C Saatchi London, Sophie Lewis, with her thoughts on how brands can engender loyalty from customers as wallets tighten and consumers...

Our AI-Powered Brand Desire Engine

Continuing to deliver meaningful change for clients, M&C Saatchi Group’s specialist consultancies Clear and Fluency launch the Brand Desire Engine, with the ambition to create...

The Art of Conversation

Our newest research highlights the shift in consumer attitudes, behaviours and beliefs around brand conversations and how brands can embrace the conversations that matter most.

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Introducing 'The Absolut Choir'

The Final Act of M&C Saatchi Sport & Entertainment’s ‘Step up’ Inclusion Campaign Introduces ‘The Absolut Choir'.

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Running Billboards with adidas

We helped sports giant adidas turn athletes into moving ads to promote headphones designed for runners.

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Come and Say G'Day

We have partnered with Tourism Australia to launch the next instalment of its global ‘There’s Nothing Like Australia’ brand platform with ‘Come and Say G’day’,...

OutHorse Your Email

Introducing our new program with Business Iceland 'OutHorse Your Email', where a real horse will reply to your email whilst you relax on holiday.

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Get the Jump

Introducing the new UK government campaign to help young people make their next step in education and training.

 

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As Good as the Original: Burger King

Using a Cristiano Ronaldo doppelganger to prove the new plant-based range at Burger King is as good as the original.

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Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

M&C Saatchi Group at Cannes 2022

Cannes 2022 is over and what a week it was.

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Lyca Mobile transformation

Dramatic new identity brings to life £250m transformation.

 

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Gorillas: 10/10 in 10

Gorillas are going to win the battle of the grocery delivery platforms. The idea? 10/10 IN 10.

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Tourism Iceland: Next Stop: Iceland

Our world became impossibly small in lockdown. Trapped at home, we all craved adventure. Ruggedly beautiful Iceland presented the perfect escape, but with borders shut...

From Belief to Action - Ramadan 2022

After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction. 

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There's Joy in TikTok

There’s Joy in TikTok. That’s the message from our new brand campaign from M&C Saatchi Indonesia - #SerunyadiTikTok. The hashtag clocked 1.4 billion views on TikTok. 

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Fighting for the Human in the Marketing Machine

Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...

How Biden ran the ultimate purpose driven campaign

It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...

Why you should be building an engaging corporate narrative in 2021

Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...

Pizza Hut: A slice of innovation

Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...

Changing of the Guard: Three Things every Marketer Needs to Know About the Rise of China

Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...

The reset: Lessons from Lockdown

It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...

Optus: The power of Yes

It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...

Halodoc: Mobile first healthcare

In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...

Youth voices: redefining UK-African relations after Brexit

In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...

Preparing for Take-Off

Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...

Closing the experience gap

Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...

Coca-Cola: Gaining lost ground

For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...

Understanding e-commerce shoppers in Southeast Asia

The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...

PHE: Improving the Health of a Nation

In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...

Celcom: Boosting spirits during a global pandemic

Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

In politics, everything can change in an instant. Dealing with turbulent, unpredictable circumstances is second-nature to politicians. In today’s world, that is much the same...

Turning Homebase into Gnomebase

At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...

Street Store: Hang up to Help Out

South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Nando's: Representing the voice of the people

Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Costa: 1 Million Nudges

During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...

Cisco: Future of Conservation

Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...

Walmart: A new kind of toy store

The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....

Footlocker: Driving desirability

How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?

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Together: Building a moment for national cohesion

In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...

Making Pokémon Go

Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...

Working out from home

With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...

A greener EDF Energy

While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...

KP Reach: Unheard Voices

Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...

Reebok: Perfect Never

Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...

McDonald's: I'm Lovin' It Live

McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.

 

In the driest spell for...

Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Get Into Uber Mode

Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...

From chaos to clarity

As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...

Ready to be Loved Again

Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’. 

 

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GoGoSoho

Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...

Watch Them Rise: SuperSport

The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Black History Month: Black & Bold Exhibition

An exhibition of 10 contemporary artists who live and work in London and celebrate what it means to be Black and Bold.

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Pirelli's 150th Anniversary

Pirelli turns 150 years old. For this important anniversary the brand has created, with M&C Saatchi Milan, a global campaign to interpret its historical brand...

M&C Saatchi wins London Tourism Brief

London & Partners, the business growth and destination agency for London, has appointed M&C Saatchi London as its lead global creative agency following a competitive...

M&C Saatchi Indonesia sweeps up at Campaign awards

Completing another remarkable milestone in their short journey of 3 years, M&C Saatchi Indonesia, part of the M&C Saatchi Group, picked up 4 massive awards...

When Faith Trumps Fear

Ramadan 2020 was like never before; a damp squib marred by lockdowns, financial constraints and all the complications that came with a global pandemic. 

However, Ramadan...

7th heaven: M&C Saatchi Performance wins Media Buying Agency of the Year 2020

We are thrilled to announce that M&C Saatchi Performance, part of M&C Saatchi Group, has won Media Buying Agency of the Year at the 2020...

An Unfamiliar Prayer

Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Amar Vyas joins as Chief Data and Technology Officer

We're thrilled to announce that M&C Saatchi Fluency have hired Amar Vyas into a newly created role of chief data and technology officer. 

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M&C Saatchi Group launches new data consultancy, Fluency

Today we announce the launch of M&C Saatchi Fluency, a data consultancy promising to destroy data snobbery and improve ‘data fluency’ – bringing greater access...

Two awards at Campaign Global awards

M&C Saatchi Indonesia and M&C Saatchi Performance won awards at Campaign's Agency of The Year Global Awards.

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Looks Like We Won 3 Effies

We are proud to announce that our work ‘Looks Like You Need to Let it Out’ for Promote Iceland has won 3 US Effies at...

Jakarta win Cannes Lions

M&C Saatchi Indonesia has won a Bronze Lion at the Cannes Lions Festival for Creativity 2021, for it’s ‘Stop Child Marriage’ work with PKBI. 

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M&C Saatchi Group Announces Key Management Changes

Richard Thompson to succeed Tim Duffy as UK Group Chairman. Tim Duffy to become Group Strategy Director, Worldwide.

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M&C Saatchi Group Launches LIFE, a Global Strategic and Creative Consultancy on a Mission to Make Sustainable Living Mainstream

We continue to deliver on our strategy to deliver meaningful change for clients with the launch of M&C Saatchi LIFE. 

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Mentor Black Business Teams with Google

Black businesses from the Mentor Black Business (an M&C Saatchi Group company) community can now take advantage of 500 hours of free mentoring, provided by...

Meaningful Change to drive long term growth

On 28th January 2021 M&C Saatchi Group hosted a virtual capital markets event for institutional investors and analysts, where we announced a new strategy, operating...

M&C Saatchi Group announces senior hires further strengthening governance and driving commitment to Meaningful Change.

Today we have announced two senior hires, Global Chief People Officer and General Counsel and Company Secretary, as part of our ongoing commitment to drive...

Pamela Noakes Joins M&C Saatchi Group as Global Director of Sustainability

Pamela Noakes has joined M&C Saatchi Group as the global director of sustainability.

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Lida NY Rebrands as One-to-One, Hyper-focusing the Agency's Expertise

M&C Saatchi One-to-One is an innovative, modern CRM agency within the M&C Saatchi Group operating out of New York. The agency formerly known as LIDA...

Patrick Guerrera Named to D&AD Board

One of only two Australian board members drawn from the global creative community

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M&C Saatchi Performance turns 15

M&C Saatchi Performance, Mobile Marketing’s Agency of the Decade, celebrated its 15th year of business last month, marking a decade and a half of working...

Razor PR Wins Best New Agency Worldwide

Razor PR, M&C Saatchi Group South Africa's new public relations and reputation management agency, has been named Global Best New Agency at PRovoke's SABRE Awards

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Ending Financial Abuse with Commonwealth Bank

Together with CommBank, we've launched the 'CommBank Next Chapter Commitment', a bank-wide commitment to help end financial abuse.

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M&C Saatchi Group Launches Digital Business Innovation Consultancy, Thread

M&C Saatchi Group continue to deliver on their strategy to deliver meaningful change for clients by further investing in data, digital and technology. Digital business...

M&C Saatchi enters the Metaverse

M&C Saatchi Abel has purchased ‘land’ in the newly created Africarare metaverse – Ubuntuland - marking its move as the first South African and African agency...

UEFA Women’s EURO England 2022

UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...

Our Pledge to Black Culture

We have formed a strategic partnership with Digital Talent & Entertainment PR Agency VAMP, the UK’s first agency to focus solely on the representation of...

Whoop relationship grows

M&C Saatchi Sport and Entertainment have added fitness tracker startup WHOOP to its client portfolio in Australia, adding to existing client relationships across the world. 

 

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M&C Saatchi Group Asia on a winning streak

M&C Saatchi Group Asia are a winning force and leading the industry with awards.

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Awards Across the Board

Major wins and upcoming awards for M&C Saatchi Group.

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Nandos: He/She/They are Welcome

Our latest campaign for Nando's South Africa has got the whole country talking, and laughing. 

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How About Now?

Introducing Standard Bank's refreshed brand proposition, ‘How About Now?’. The line speaks to the notion that every generation should live better than the last, and...

Burger King: Harnessing the Power of Gold

The story of a gold expert and a burger... 

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'Tap For Fun' Relaunching the Entertainment App

We have unveiled the relaunch of Entertainment, a discount provided across Australia and New Zealand formerly known as the Entertainment Book, in a new campaign...

Cut the Crap with Chron's & Colitis UK

Re, part of M&C Saatchi Group, worked with Crohn's & Colitis UK, a health charity, that is on a mission to improve diagnosis and treatment...

Why Cognitive Diversity Is an Untapped Superpower

Thread (part of M&C Saatchi Group) co-founder, Michaeljon AlexanderScott, tells us what businesses can gain from leaning into cognitive diversity within the workplace. 

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Creatives from Saatchi & Saatchi, Adam & Eve/ DDB and BBDO join M&C Saatchi London

Kicking off 2023 with a bang, we're delighted to welcome two senior creative teams to M&C Saatchi London; Alex Lucas, Jon Farley, Holly Sutton-Williams and...

How About Now?

Introducing Standard Bank's refreshed brand proposition, ‘How About Now?’. The line speaks to the notion that every generation should live better than the last, and...