Thinks: The Return

From Belief to Action - Ramadan 2022

After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction. 

There's Joy in TikTok

There’s Joy in TikTok. That’s the message from our new brand campaign from M&C Saatchi Indonesia - #SerunyadiTikTok. The hashtag clocked 1.4 billion views on TikTok. 

Fighting for the Human in the Marketing Machine

Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...

How Biden ran the ultimate purpose driven campaign

It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...

Why you should be building an engaging corporate narrative in 2021

Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...

Pizza Hut: A slice of innovation

Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...

Changing of the Guard: Three Things every Marketer Needs to Know About the Rise of China

Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...

The reset: Lessons from Lockdown

It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...

Optus: The power of Yes

It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...

Preparing for Take-Off

Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...

Halodoc: Mobile first healthcare

In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...

Closing the experience gap

Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...

Coca-Cola: Gaining lost ground

For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...

Understanding e-commerce shoppers in Southeast Asia

The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...

PHE: Improving the Health of a Nation

In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...

Youth voices: redefining UK-African relations after Brexit

In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...

Celcom: Boosting spirits during a global pandemic

Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...

An Unfamiliar Prayer

Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...

Turning Homebase into Gnomebase

At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...

How a Political Strategy Can Bolster Brand Reputation in Volatile Times

In politics, everything can change in an instant. Dealing with turbulent, unpredictable circumstances is second-nature to politicians. In today’s world, that is much the same...

Street Store: Hang up to Help Out

South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...

De'Longhi: A global authority in coffee

In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...

Nando's: Representing the voice of the people

Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...

Kenwood: Anyone can cook

When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...

Costa: 1 Million Nudges

During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...

Cisco: Future of Conservation

Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...

Walmart: A new kind of toy store

The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....

Footlocker: Driving desirability

How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?

Together: Building a moment for national cohesion

In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...

Making Pokémon Go

Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...

A greener EDF Energy

While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...

Working out from home

With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...

KP Reach: Unheard Voices

Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...

Reebok: Perfect Never

Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...

McDonald's: I'm Lovin' It Live

McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.

In the driest spell for...

Comfort that can't be beat

Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...

Watch Them Rise: SuperSport

The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...

Get Into Uber Mode

Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...

From chaos to clarity

As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...

Ready to be Loved Again

Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’. 

Lyca Mobile transformation

Dramatic new identity brings to life £250m transformation.

GoGoSoho

Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...

Watch Them Rise: SuperSport

The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...