M&C Saatchi Group strengthens European client solutions platform with newly appointed European CEO, additional specialist hubs within global and social issues, brand experience & innovation...
Our data consultancy Fluency has won Start-Up Agency of the Year at this year's Campaign Agency of the Year Awards.
The beginning of the end for algorithm-led social media?
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The Final Act of M&C Saatchi Sport & Entertainment’s ‘Step up’ Inclusion Campaign Introduces ‘The Absolut Choir'.
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How does Indonesia's Gen Z balance traditional values with new forms of expression during Ramadan?
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Major wins for M&C Saatchi Group
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M&C Saatchi promotes Justin Graham into newly created global role, Global Head of Advertising Network, to drive the next chapter of the network’s creative and...
5 ways to keep your brand alive and kicking.
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How technology is drastically altering appearance standards, the risks to teen mental health and how brands can build sustainable success.
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We helped sports giant adidas turn athletes into moving ads to promote headphones designed for runners.
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Samsonite, one of the world’s largest luggage brands, has selected us to lead their Influencer Account after a competitive pitch process.
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M&C Saatchi is today hosting a capital markets event for institutional investors and analysts. The event will be hosted by Chief Executive Officer, Moray MacLennan...
An overlooked $46+ billion women's health opportunity.
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At the end of October 2021, Mark Zuckerberg announced that Facebook plc would be rebranding Meta, formalising the company’s core focus on the metaverse.
It was...
We’re pleased to announce the validation of our near-term science-based target by the Science-Based Targets initiative.
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Chief Strategy Officer at M&C Saatchi London, Sophie Lewis, with her thoughts on how brands can engender loyalty from customers as wallets tighten and consumers...
Continuing to deliver meaningful change for clients, M&C Saatchi Group’s specialist consultancies Clear and Fluency launch the Brand Desire Engine, with the ambition to create...
Our newest research highlights the shift in consumer attitudes, behaviours and beliefs around brand conversations and how brands can embrace the conversations that matter most.
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We have partnered with Tourism Australia to launch the next instalment of its global ‘There’s Nothing Like Australia’ brand platform with ‘Come and Say G’day’,...
Introducing our new program with Business Iceland 'OutHorse Your Email', where a real horse will reply to your email whilst you relax on holiday.
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Introducing the new UK government campaign to help young people make their next step in education and training.
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Using a Cristiano Ronaldo doppelganger to prove the new plant-based range at Burger King is as good as the original.
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When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...
Cannes 2022 is over and what a week it was.
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Dramatic new identity brings to life £250m transformation.
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Gorillas are going to win the battle of the grocery delivery platforms. The idea? 10/10 IN 10.
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Our world became impossibly small in lockdown. Trapped at home, we all craved adventure. Ruggedly beautiful Iceland presented the perfect escape, but with borders shut...
De'longhi's first ever global integrated campaign, featuring the new and prestigious Brand Ambassador, straight from Hollywood: Brad Pitt.
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There’s Joy in TikTok. That’s the message from our new brand campaign from M&C Saatchi Indonesia - #SerunyadiTikTok. The hashtag clocked 1.4 billion views on TikTok.
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Technological sophistication in marketing is growing at breakneck speed. Brands have access to data and tools that can provide uncomfortable amounts of access into people’s...
It was the most divisive and unconventional US election in living memory, played out against the backdrop of a barrage of voter fraud allegations, the...
Storytelling is a formidable skill – in many aspects. In a constantly changing business world, telling an engaging story can help businesses more easily navigate...
Pizza Hut, and all their competitors, had a tough year in 2020. With lockdowns across the world, dining out naturally declined and sales fell drastically...
Over the last century, The West, specifically the US, has led the world culturally and economically. But following years of decline in economic power, accelerated...
It was the year that supercharged change in the marketing world. From how we consume media, to our attitude towards activism. Our Passion Marketing experts,...
It’s 2020. Streaming is second nature. 5G is everywhere. Supermarkets are selling their own SIMs. Yet in this new world, people were starting to see...
In Indonesia, accessing medical services can be a real challenge with many remote locations lacking appropriate healthcare infrastructure, and major cities often too congested and...
In late 2019, the British Council tasked M&C Saatchi World Services with identifying dominant and emerging narratives about the UK across the African continent, and...
Since coronavirus began its global spread back in 2020, the pandemic has hit few sectors harder than the travel industry. But, hope is on the...
Detachment from what companies promise their customers and what they actually deliver costs brands millions every year. In the highly competitive information age, consumers don’t...
For over 100 years Coca-Cola has dominated the soft drinks market. But, with competition increasing, how could the iconic brand stake a claim in culture...
The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is...
In the UK, 6 in 10 of adults are overweight or obese. And that extra weight puts extra pressure on people’s bodies, making it harder...
Commemorating the 63rd Hari Merdeka (Independence Day) in the midst of a painful global pandemic, Celcom knew that its Merdeka message can’t be one that...
In politics, everything can change in an instant. Dealing with turbulent, unpredictable circumstances is second-nature to politicians. In today’s world, that is much the same...
At the height of the first wave of the pandemic, consumers in the UK were genuinely concerned about their personal wellbeing when going to the...
South Africa is one of the most unequal countries in the world, a country where the ‘haves’ and the ‘have nots’ live side by side,...
In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...
Nando’s is a brand that has spent over 30 years firing up South African conversations with advertising that taps into the social quirks that make...
When it came to purchasing food preparation products, consumers in 2020 are making emotional rather than rational choices. Home appliance brand Kenwood were renowned for...
During lockdown, the nation had swapped Costa Coffee for cafetières. As we started to come out of restrictions, Costa wanted to get customers new and...
Our planet is home to thousands of species of animals, with many now threatened by extinction. From rhinos to sharks, we are losing thousands, if...
The toy store as we know it has gone the way of the dinosaur. Moms are now shopping on e-commerce sites for everything, including toys....
How do you make mass market retailer, Foot Locker, who caters to the needs of many, desirable to the influential few?
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In a time of uncertainty and division, from Brexit to regional, cultural and demographic divisions, we needed to bring people together and help bridge divides,...
Pokémon is potentially the world’s most well-known gaming franchise. And Pokémon Go is one of the leading augmented reality mobile games globally. Without having access...
With most of the population now unexpectedly spending much of their lives at home, the pre-planned launch of an at-home fitness game came at a...
While energy companies are often associated with damaging the environment, EDF Energy is different. As the UK’s largest producer of low-carbon electricity, they are the...
Stigma and discrimination against LGBTQ+ people and sex workers was still a huge problem in Southern Africa, when Dutch NGO, Hivos and The Global Fund...
Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed...
McDonald’s wanted to take the opportunity to give back to their customers, communities and the McFamily during an extremely difficult year.
In the driest spell for...
Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...
Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has...
As many businesses have struggled to keep up with changing consumer behaviors, emerging technologies and a relentless focus on proving ROI through short-term sales, over...
Introducing our new Christmas campaign with H&T Pawnbrokers ‘Ready to be Loved Again’.
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Supported by the Mayor of London’s office, Westminster Council and The Soho Society, we unveiled 'GOGOSOHO', an energetic new pro-bono campaign celebrating the small independent...
The Olympic Games have always been about the human spirit and its ability to rise above adversity. But with the additional context of the COVID-19...
UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...
Pirelli turns 150 years old. For this important anniversary the brand has created, with M&C Saatchi Milan, a global campaign to interpret its historical brand...
London & Partners, the business growth and destination agency for London, has appointed M&C Saatchi London as its lead global creative agency following a competitive...
Completing another remarkable milestone in their short journey of 3 years, M&C Saatchi Indonesia, part of the M&C Saatchi Group, picked up 4 massive awards...
Ramadan 2020 was like never before; a damp squib marred by lockdowns, financial constraints and all the complications that came with a global pandemic.
However, Ramadan...
We are thrilled to announce that M&C Saatchi Performance, part of M&C Saatchi Group, has won Media Buying Agency of the Year at the 2020...
Back in April 2020, The Holy Month arrived at a time when COVID-19 had shifted the world’s axis. People were forced to adjust to new...
In today’s world, coffee is more than just a drink. It's a culture, an economy, an art, a science. However, in the niche market of...
We're thrilled to announce that M&C Saatchi Fluency have hired Amar Vyas into a newly created role of chief data and technology officer.
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Today we announce the launch of M&C Saatchi Fluency, a data consultancy promising to destroy data snobbery and improve ‘data fluency’ – bringing greater access...
M&C Saatchi Indonesia and M&C Saatchi Performance won awards at Campaign's Agency of The Year Global Awards.
...We are proud to announce that our work ‘Looks Like You Need to Let it Out’ for Promote Iceland has won 3 US Effies at...
M&C Saatchi Indonesia has won a Bronze Lion at the Cannes Lions Festival for Creativity 2021, for it’s ‘Stop Child Marriage’ work with PKBI.
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Richard Thompson to succeed Tim Duffy as UK Group Chairman. Tim Duffy to become Group Strategy Director, Worldwide.
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Black businesses from the Mentor Black Business (an M&C Saatchi Group company) community can now take advantage of 500 hours of free mentoring, provided by...
On 28th January 2021 M&C Saatchi Group hosted a virtual capital markets event for institutional investors and analysts, where we announced a new strategy, operating...
Today we have announced two senior hires, Global Chief People Officer and General Counsel and Company Secretary, as part of our ongoing commitment to drive...
Pamela Noakes has joined M&C Saatchi Group as the global director of sustainability.
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M&C Saatchi Performance, Mobile Marketing’s Agency of the Decade, celebrated its 15th year of business last month, marking a decade and a half of working...
Together with CommBank, we've launched the 'CommBank Next Chapter Commitment', a bank-wide commitment to help end financial abuse.
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Razor PR, M&C Saatchi Group South Africa's new public relations and reputation management agency, has been named Global Best New Agency at PRovoke's SABRE Awards.
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M&C Saatchi Group continue to deliver on their strategy to deliver meaningful change for clients by further investing in data, digital and technology. Digital business...
M&C Saatchi Abel has purchased ‘land’ in the newly created Africarare metaverse – Ubuntuland - marking its move as the first South African and African agency...
UEFA Women’s EURO England 2022 has appointed M&C Saatchi Sport & Entertainment to support the national MarComms delivery of the tournament taking place across nine...
We have formed a strategic partnership with Digital Talent & Entertainment PR Agency VAMP, the UK’s first agency to focus solely on the representation of...
M&C Saatchi Sport and Entertainment have added fitness tracker startup WHOOP to its client portfolio in Australia, adding to existing client relationships across the world.
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Major wins and upcoming awards for M&C Saatchi Group.
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Our latest campaign for Nando's South Africa has got the whole country talking, and laughing.
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Introducing Standard Bank's refreshed brand proposition, ‘How About Now?’. The line speaks to the notion that every generation should live better than the last, and...
We have unveiled the relaunch of Entertainment, a discount provided across Australia and New Zealand formerly known as the Entertainment Book, in a new campaign...
Re, part of M&C Saatchi Group, worked with Crohn's & Colitis UK, a health charity, that is on a mission to improve diagnosis and treatment...
Thread (part of M&C Saatchi Group) co-founder, Michaeljon AlexanderScott, tells us what businesses can gain from leaning into cognitive diversity within the workplace.
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Kicking off 2023 with a bang, we're delighted to welcome two senior creative teams to M&C Saatchi London; Alex Lucas, Jon Farley, Holly Sutton-Williams and...
How pizza saved the world!
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Campaign from M&C Saatchi Sport & Entertainment and M&C Saatchi London highlights Barclays’ commitment, through the Barclays Girls’ Football School Partnerships, to giving girls in...
We have worked with Commonwealth Bank to refresh their long-running support for Women’s cricket with a new campaign for the upcoming summer, 'The Game Changers',...
Dettol has launched a TV ad campaign for the brand’s ‘Dettol Up, Support England’ campaign.
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Earned Media is Dead! Long Live Earned Conversations.
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M&C Saatchi World Services and Re, part of the M&C Saatchi Group, are very proud to have partnered with The Global Fund, the world's largest financier of...
Healthcode, a leading provider of IT services for the private healthcare sector, has selected us to develop a new brand identity and experience. The appointment...
One year on from the beginning of a collaborative TTL campaign with Heineken, M&C Saatchi Group’s global partnership activation for Heineken across EURO 2020 is...
We are proud to announce that we are the lead communications partner for COP26, helping to lead change for the most pressing global issue of...
EE Inspires Next Generation of Film Stars with Innovative Reality Film Sets
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Helping Amazon & The Climate Pledge Drive Collaboration for the Planet
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Britain’s first LGBTQ+ museum
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After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction.
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We are launching major new campaign which aims to help keep people safe online with The National Cyber Security Centre, part of GCHQ.
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In a world first, Five Cape Winemakers Guild protégés, composers, and neuroscientists have collaborated to create a piece of music that pairs with any glass...
After more than a year stifled in lockdown, Iceland and M&C Saatchi Group wants the world to break out of their sad sweatpants and say...
TikTok is the fastest growing social app in South Africa and despite the platform taking the country by storm during 2020’s COVID lockdown, the company...
87,192 attendees filled Wembley.
17.6 million tuned in to watch.
And football, well, it came home!
For us at M&C Saatchi the work kicked-off long before the tournament...
A new campaign to tackle misconceptions about sex among those with disabilities or chronic illness
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It's time for our next campaign for Visit Iceland - ‘Mission Iceland’ - a message to support the planet, not space travel.
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Re - part of the M&C Saatchi Group, have partnered with D&AD on their 2023 Awards Campaign
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Profound change is advancing across government, business, and society. It presents significant challenges for brands, communities, and cultures. Intimately linked to this story of change,...
A daily insight into changing behaviours during the cost-of-living crisis
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Ever feel like you wish you could see around corners?
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Turning your Brand Experience Opportunities into Commerce.
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Together with NHS England we have launched a new campaign to drive more people to complete the bowel cancer screening test when sent one.
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Together with Kia, we have launched the latest iteration of Kia’s Clubhouse program, ‘Kia Clubhouse: Melbourne’ in partnership with Rafa Nadal Foundation during the 2023...
It was a winning night for our team in UAE at this year's Dubai Lynx Awards.
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A campaign to raise awareness of the devastating impact of knife crime.
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We've joined forces with Smartsheet as they focus their efforts on deepening their relationship with both users and enterprise buyers.
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Lockdown 2020. No live sport for months.
146 days since Rafa Nadal played his last professional match.
12 weeks without stepping foot on a court.
Fans not allowed...
Skechers are the third biggest footwear brand in the world. Moving into 2020, the brands attention turned to Europe where they wanted to leverage an...
Woolworths Group this week rolled out a new brand identity to better symbolise its evolution and what its collective businesses and platforms stand for today.
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Reimagining the future of retail
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With Cannes Lions around the corner, we are counting down with our 10 highest hopes for 2023.
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World’s leading endurance nutrition brand appoints us as lead UK strategic and creative agency.
With the help of our PR team in South Africa, Razor PR, The Nelson Mandela Foundation has launched The Nelson Mandela Foundation Digital Patronage.
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We are happy to announce the appointment of Anish Daryani as Chief Growth Officer for South East Asia.
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