The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is showing businesses how to adapt their playbooks to making thoughtful, agile moves that will help them maintain strong footing both today and for a post-COVID world.
How are these changes affecting the e-commerce industry and its users? M&C Saatchi Performance’s new report on the profile of online shoppers in Southeast Asia contains rich insights to help you improve your digital marketing strategy.
Download it here.