After two years of observing Ramadan under lockdown, the people of Indonesia are ready to pray, socialize, travel and shop without restriction.
In the meantime, their wholehearted embrace of technology has redefined social interaction, commerce, entertainment and travel – the pillars of Ramadan’s commercial opportunity.
For the third year running, M&C Saatchi Indonesia explores the roots of the island nation’s most significant period of consumption and celebration. For marketers, our insights reveal platforms to redefine passion points, and in the process be ever more meaningful to their culture.
Download our full report ‘From Belief to Action – Taking Charge in Yet Another Uncertain Ramadan’ here, or read below.