Reebok: Perfect Never

Women are constantly under pressure from wider society to be ‘perfect’, but what defines perfection? As part of Reebok’s unwavering dedication to women, we committed to challenging the notion of perfection.

  • 150

    of the world’s most influential media in attendance

  • 3.1 billion

    impressions within 24 hours of the event

  • #1 most successful

    brand event for Reebok

Empowering Women


M&C Saatchi Sport & Entertainment engaged women around the world to defy perfection with Reebok.

The global event, hosted by brand partner Gigi Hadid with special guests Lena Dunham, Ruby Rose, Zoe Kravitz and Aly Raisman, united women through a series of empowering mental, physical and social activities that celebrated the #PerfectNever campaign and showcased Reebok’s passion for challenging norms, creating positive conversation and changing the way women see themselves and are seen.

“They brought together all of the most culturally relevant women of the moment. It was incredible. I mean let's face it, Reebok have absolutely nailed it."

Global and diverse

Led by teams in London and New York, the global event was launched via the first ever live stream on and brought together some of the world’s most culturally relevant female talent to showcase diversity in the #PerfectNever message.

  • M&C Saatchi Sport & Entertainment