Uber is much more than a transportation app. Today, the brand is part of the lives of millions of people around the world. It has changed the way we move, but also how we eat, drink and shop – through services such as Uber Eats, Uber Flash and Cornershop.
Uber is the facilitator for a more contemporary, practical and intelligent way of living. In order to demonstrate Ubers’ possibilities to the public, Santa Clara, part of the M&C Saatchi Group, launched the campaign "Get Into Uber Mode", showing how life works better when you use Uber. When you enter Uber Mode, you are only one click of a button away from making whatever you want to happen, happen.
We created more than 200 visual, digital and film assets, in 4 different languages, released across multiple Latin American countries. As well as being global, the campaign is fully integrated, ranging from fun digital film formats, to OOO, CRM and Endomarketing.
M&C Saatchi Santa ClaraM&C Saatchi Santa Clara