Coca-Cola spotlights its Cherry portfolio with ‘Pick Your Cherry Favourite’ campaign from M+C Saatchi Sport & Entertainment.
Coca-Cola has launched ‘Pick Your Cherry Favourite’, a new integrated campaign designed to spotlight its growing Cherry flavour portfolio – Coca-Cola Cherry, Diet Coke Cherry, and new addition Coca-Cola Cherry Float – and connect with younger audiences through nostalgia-driven culture.
Rolling out across cinema, TV and digital channels across Great Britain, the campaign positions Coca-Cola Cherry as a playful twist on the classic Coca-Cola taste while reinforcing the brand’s broader strategy to expand its flavoured drinks portfolio.
The work taps into a growing cultural behaviour among gen z consumers, who increasingly remix and personalise everyday culture. From fashion aesthetics to food trends, younger audiences are putting their own spin on the classics while celebrating small indulgences as moments of reward. At the same time, cherry flavours are seeing renewed interest across drinks and desserts, creating an opportunity for Coca-Cola to spotlight its cherry range in a culturally relevant way.
Developed by M+C Saatchi Sport & Entertainment, the campaign brings this insight to life through a nostalgic arcade-inspired hero film. Featuring the anticipation of tokens dropping, flashing lights and the suspense before a prize lands, the creative celebrates the thrill of small victories, with an ice-cold Coca-Cola Cherry acting as the ultimate reward.
The campaign also supports the UK launch of Coca-Cola Cherry Float and Coca-Cola Cherry Float Zero Sugar, expanding Coca-Cola’s cherry offering as the brand looks to capitalise on growing consumer interest in the flavour.
Key elements of the global ‘Pick Your Cherry Favourite’ campaign include:
Hero AV: A new film taps into the nostalgia of arcade culture and the thrill of tiny victories, celebrating the moment a prize lands with a refreshing Coca-Cola Cherry in hand.
High-impact OOH: Striking outdoor placements bring the full cherry portfolio to life through a playful, ‘90s-inspired flow chart that helps consumers discover which cherry they should pick.
Experiential and live events: A pop-up experience launching in April will invite audiences to explore the cherry range and discover their favourite flavour through interactive, playful activations.
Sampling: Product sampling with Coca-Cola Float themed ice cream van across UK universities will introduce students to the cherry range and encourage them to find their favourite.
Influencer partnerships: Creator collaborations will spotlight the launch of Coca-Cola Cherry Float while amplifying the university sampling activity and celebrating the broader cherry portfolio.
Social: Always-on social content will extend the campaign’s playful tone and invite consumers to share and debate their cherry favourite.
Ellie D’Silva, Senior Marketing Manager at Coca-Cola Great Britain, said, “Cherry is one of the most exciting flavour spaces within our portfolio, and we’re seeing strong interest from consumers looking for playful twists on classic tastes. ‘Pick Your Cherry Favourite’ celebrates that behaviour, bringing together nostalgia, flavour innovation and the real Coca-Cola taste in a way that resonates with younger audiences, whilst showing the breadth of our cherry portfolio.”
Coca-Cola Cherry, Coca-Cola Cherry Float and Diet Coke Cherry are available nationwide now.
