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Bringing the Big Apple to Melbourne for CommBank’s travel app

DateMar 2025

M+C Saatchi Group AUNZ and CommBank’s ‘Out of Here' Out of Home campaign, brought the Big Apple to Melbourne, with an immersive walk-through billboard, to launch Travel Booking via the CommBank app.

The platform simplifies travel planning for Australians, offering access to thousands of airlines and hotels around the globe, bringing the world closer than ever. At the heart of the experience was Johnny G of John’s Famous Hot Dogs, a Times Square legendary street food vendor of more than 40 years, who served 2,000+ free NYC-style hot dogs for the first time in Australia. YUM!

Read more about the campaign here.

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