We’ve strengthened our leadership team at M+C Saatchi Group AUNZ with key promotions and fresh appointments.
Emma Robbins has been promoted to Group Chief Creative Officer, succeeding Steve Coll after two years in the role. Previously Melbourne CCO, Emma will lead the region’s creative vision, delivering work that is distinctive and disruptive. Our AUNZ CEO Dani Bassil describes her as “one of a kind” and “the best person to lead this agency into the future.”
Adding further momentum, Simon Wassef joins as Group Chief Strategy Officer, bringing global experience from Clemenger BBDO, AKQA, Droga5, and R/GA. Wassef will spearhead strategic capability across Australia and New Zealand, reinforcing our Cultural Power proposition and integrated offering.
These appointments round out a revitalised leadership team under Bassil, alongside recent senior hires including Anita Zanesco (CMO), Rhian Mason (Managing Partner, Passions & PR), and Jeremy Hogg (National ECD). Together, the team is focused on building modern capabilities, deepening client partnerships, and delivering culturally powerful work.
