M+C Saatchi Performance partners with FloatMe to support financial wellness
We're excited to announce that M+C Saatchi Performance will partner with FloatMe, a financial app that helps Americans navigate the challenging times between paychecks.
FloatMe offers innovative financial tools that empower users to borrow money, manage finances, and save effectively, helping customers build a more stable path toward long-term financial wellness. As App Store Optimisation (ASO) becomes a crucial strategy for mobile app growth, we’re proud to partner with FloatMe to help them reach users who need accessible financial solutions the most.
Since launching in 2020, FloatMe has experienced rapid growth while staying laser-focused on its mission: to help everyday Americans gain control over their financial futures. As the company enters its next phase of growth, it is investing in more marketing technology to boost visibility and user acquisition.
That’s where we come in.
Our collaboration with FloatMe will be led by Lauren Park, our Global Head of ASO, and her expert team. With years of experience optimising App Store performance for top-ranked mobile apps, the team will implement proven strategies that prioritise user relevance, app discoverability, and conversion.
