The Harlem Globetrotters have hired M+C Saatchi North America to reintroduce the brand ahead of the legendary basketball team’s 100th anniversary.
We will develop a creative strategy that celebrates the Harlem Globetrotters’ legacy while positioning the entertainment brand for the future. The effort will kick off later this year with a global campaign film that tells the Globetrotters’ story and builds anticipation for their 2026 centennial.
