M+C Saatchi UK wins three prestigious awards at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards.
Special Award for Best Demonstration of Purpose for the campaign “KhairKhwah” with the Foreign Commonwealth and Development Office (FCDO).*
Silver IPA Effectiveness Award in the Non-For-Profit Market for the campaign “KhairKhwah” with the Foreign Commonwealth and Development Office (FCDO).
Bronze IPA Effectiveness Award in the Single Market Category for the campaign “Progress after the pandemic” with London North Eastern Railway in collaboration with MG OMD
* The Best Demonstration of Purpose award, typically given to both a non-profit and a for-profit company, was awarded only to one non-profit campaign this year—"KhairKhwah"—for the Foreign, Commonwealth & Development Office. The campaign tackles Pakistan’s high fertility rate by promoting family planning. It aims to boost economic growth, female literacy, workforce participation, and health outcomes.
