Our Planet Commit-
ments
Our Planet
Commitments
- Set a net zero target
in line with the SBTi Net-Zero Standard
- Reduce our Scope
1, 2 and 3 emissions by 50% by 2030
- Set an internal price
on carbon and offset remaining emissions from our own operations by 2025 and across our value chain by 2030
Emissions reduction targets 2019-2030
In scope 1 & 2 emissions
In business travel emissions
In media buying emissions
From everything we purchase
Key Activities
- Harnessing renewable energy for our buildings
- Addressing Business Travel emissions
- Industry collaboration on Media Buying emissions
- Engaging with our Suppliers and reducing emissions from Production
- Driving change with an internal carbon price
Green-Washing
vs. Great Work
Driving meaningful change through our work
Although rarely deliberate, greenwashing is unfortunately common. We believe that great work can drive commercial outcomes while actively seeking to protect and restore the natural resources, ecosystems, and communities affected by a company's operations and products.
So we’re committed to helping clients bring together business strategy, sustainability and communications—to create the kind of work that generates value, while avoiding greenwashing. We also offer bespoke workshops to help inform our clients on these issues.
- Think inSystems
Stakeholder value
Circular not linear
Product & Behaviours
- Collaborate onSolutions
Co-creation
Innovation
Experimentation
- Tell magneticStories
Authenticity
Transparency
Creativity
Industry leadership & collaboration
We are active members of industry groups focused on advertising’s role in environmental change.
More InfoTom Firth, of M&C Saatchi UK, is the Chair of IPA Sustainability Action Group.
about Industry Sustainability Resources Opens in a new window
Learn MoreWe’re on the global Ad Net Zero Steering Committee, and our teams play an active role in local groups.
about Ad Net Zero Limited and advertising's response to the climate emergency Opens in a new window
Read Case StudyWe are members of the Purpose Disruptors Steering Group for Advertised and Serviced Emissions.
about Purpose Disruptors Opens in a new window
