A users guide to making friends with AI

In a world where AI is part of everyday life, the challenge for designers is to balance the desire to embrace the new, with the need to proceed consciously and with purpose. While AI can seem too big or complex for companies and staff to grapple with, our aim is to bring people along on our journey as we also learn.

This guide has been created by our global design agency Re (part of M+C Saatchi Group) with the design industry and business in mind and is our first pass at finding that happy equilibrium.