The cost of living crisis and what Australians want from brands

Explore the world of Australian consumer behaviour with insights from our quantitative study on the cost of living crisis from M+C Saatchi Group AUNZ.

Now in its third wave, our research highlights evolving trends such as intentional shopping habits and the influence of brand loyalty. Uncover which demographics are feeling the greatest strain, the compromises they’re making, and—crucially—how brands can step up to support them.