Fancom #4: The Social Issue

In the modern era of the attention economy and the infinite scroll, how do we know what brand communications truly matter and create genuine impact on social? The answer lies in participation. The most valuable brand work doesn't just attract attention, it inspires people to actively engage with, and contribute to, online culture, not just passively consume it.

But how do you drive participation?

That is the driving question at the heart of our new issue of FANCOM, our bi-annual trend zine. For FANCOM #4, The Social Issue, we commissioned our passion experts from London, New York, Berlin, Amsterdam, Milan, Dubai and Sydney to explore what it takes to drive participation on social today, by reviewing how this behaviour is showing up in current culture and in real-time.

The result is not only 19 excellent reads, each one documenting a shift in behaviour on social and how it intersects with fan communities, but also four key drivers for why and how people lean in and participate, giving clients an actionable playbook on how they can turn cultural passion into active participation and route fan energy around their brands.

Download the new release of FANCOM now to discover the key shifts of fan behaviour on social, and do get in touch if you would like to discuss it in further detail, or how we can help you apply these ideas to your brand, product or feed.