How to reach HNWIs in an evolving media landscape

High-net-worth individuals (HNWIs) represent a lucrative yet challenging audience for marketers. Their selective media consumption, demand for exclusivity, and shifting values, such as sustainability and investment in experiences, require a refined and data-driven approach.

As the global luxury market rebounds and the number of HNWIs continues to grow, understanding how to engage them effectively is more critical than ever. A new paper from our team at M+C Saatchi Performance outlines what HNWIs are looking for and tips and tactics for reaching them online.