The marketers lens: what marketers really think about commerce media

Our team at M+C Saatchi Performance surveyed marketing professionals to understand how they're approaching three hot topics:

• Commerce Media

• Creative AI

• Media Measurement

This piece marks the first instalment in a content series developed by our agency experts, exploring the key findings from the survey. In this edition, we focus specifically on Commerce Media — a fast-evolving area reshaping how marketers connect media investment to business outcomes.

While most survey respondents were primarily based in the U.S., the insights reflect universal themes relevant to global marketers.

This report offers a snapshot of how Commerce Media is maturing, the challenges marketers face, and how peers across the industry are adapting to rapid change.