The marketers lens: what marketers really think about creative and AI

Welcome to the second instalment of 'The marketers lens: what marketers think about creative and AI'.

Our latest survey, conducted by M+C Saatchi Performance, explores how marketing professionals are thinking and feeling about three of today’s most talked-about topics:

• Commerce media

• Creative AI

• Media measurement

In this instalment, we take a closer look at marketers’ views on creative and AI, offering insights that, while based on responses from U.S. marketers, are relevant to professionals in markets worldwide.