Unlocking authenticity: Key insights on purpose-driven marketing

At Cannes Lions 2024, our creative leaders Stevie Archer, Steve Coll, and Neo Mashigo shared powerful insights on the impact of purpose-driven campaigns.

In a conversation with The Drum, Stevie Archer (CCO, SS+K M+C Saatchi), Steve Coll (CCO, M+C Saatchi Group AUNZ), and Neo Mashigo (CCO, M+C Saatchi Group South Africa) explored how brands can authentically embed purpose into their work—and why it matters.