To promote Aldar’s epic, fun-filled community on Yas Island, we went big…with the shortest celebrity around, the newly appointed Chief Island Officer, Kevin Hart. 

We leveraged the world-renowned comedian’s larger than life persona to showcase the endless possibilities of living big on Yas Island. Starting with a showcase of his self-styled crib that grew into a 360-campaign packed with laughs. All with a self-parodying Kevin at its Hart.