Aldar

Adding celebrity humour to an island that's all about fun

To promote Aldar’s epic, fun-filled community on Yas Island, we went big…with the shortest celebrity around, the newly appointed Chief Island Officer, Kevin Hart. 

We leveraged the world-renowned comedian’s larger than life persona to showcase the endless possibilities of living big on Yas Island. Starting with a showcase of his self-styled crib that grew into a 360-campaign packed with laughs. All with a self-parodying Kevin at its Hart.

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Middle East

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