During Miami race week, we teamed up with McLaren to launch two co-branded Heineken 0.0 x McLaren supercars, offering surprise, safe rides home for fans. This unique activation reinforced Heineken’s ‘When You Drive, Never Drink’ message in a thrilling, unforgettable way. Fans had the chance to experience a McLaren firsthand while making the right choice, thanks to an exclusive Uber discount code. By blending F1 excitement with responsible drinking advocacy, we turned race week into a platform for smart choices, ensuring safety remained at the forefront of the high-energy celebrations in Miami.