Bulgari redefined luxury living with the Bulgari Lighthouse, an architectural masterpiece on Dubai's Jumeirah Bay Island. It is an extraordinary building in an exclusive location, with its own story to tell. Our role was to create a distinct and ownable brand for the Lighthouse, derived from the iconic Bulgari brand known for rarity, craftsmanship and glamour. Rooted in our creative concept "Your Ultimate Sanctuary," the Lighthouse brand evokes solace and serenity – inspired by the unique architectural consideration of the space. The visual and verbal identity embodies a sense of understated luxury to appeal to the ultra-high-net worth audience. Carefully positioning the Lighthouse as a desirable property portfolio addition to buyers.