In Honduras, three teenage girls give birth every hour. Partnering with activists, we developed a campaign to build public support for bringing Comprehensive Sex Education into schools, by opening the conversation.

We identified our ‘moveable middle’ parents, open to ideas like female empowerment but nervous or unknowledgeable about sex education. With misinformation about what sex education might mean causing fear and confusion, we needed to unite these parents behind a simple philosophy: Informar es Cuidar (to inform is to care).

In the face of opposition, teen testimonies were our undeniable and emotive truth. Working with Honduran artists, we created three sculptures of teenagers, covered in their testimonies and data about how a lack of education has shaped their lives when facing STIs, teenage pregnancy, abuse, and familial miscommunications.

The campaign exhibition launched as a media event in Tegucigalpa Juana Lainez park, with coverage captured by key Honduran television channels. This PR-centric launch was followed by a multi-media campaign and a mobile exhibition in key public spaces.

With impressive earned coverage, the campaign succeeded in opening up a new national conversation on the topic. Crucially, the campaign achieved additional spots on critical, conservative TV channels.

We caught the attention of authoritative voices, too. Five public institutions proactively requested our sculptures for display. The Minister of Education's gender unit requested the sculptures for the Week Against Women's Violence at the Government Civic Center, which in turn brought the campaign to the attention of the Minister of Education. As well as reaching 1.2 million Hondurans, this campaign helped to open doors for activists to engage institutional representatives and iNGOs key decision-makers in meaningful conversation.

This work was done in collaboration with 4AM Saatchi.