In the highly competitive US home furnishings industry, Ashley needs constant competitive advantages to differentiate the brand and drive tangible results. Our Total Experience Intelligence (TXi) platform tracks more than 50-metrics across the customer journey to show Ashley how the brand performs relative to the competition.

Ashley’s TXi platform also leverages advanced econometrics principles through its breakthrough Experience Mix Modelling technology, which decodes diverse data to show which brand experiences are driving the greatest impact on KPI outcomes.

TXi has empowered Senior Marketing leaders in Ashley to:

1. Access actionable insight that fluently supports decision-making

2. Set organisation-wide KPI’s that drive performance

3. Optimize brand experience

4. Manage upstream marketing strategy and downstream performance measurement