Amazon’s Global Communications and Corporate Responsibility teams manage content across 47 global social channels, curating and amplifying social conversations while strategically boosting engagement with paid media. Partnering with M+C Saatchi Consulting, Amazon have implemented a suite of data-driven solutions designed to streamline decision-making, enhance content performance, and optimise workflows.

Integrating the Amazon data and technology stack, we have developed a measurement system that has reduced manual data and reporting tasks by 75%, reporting costs by 40%, and established a single source of truth that represents a valuable data asset enabling advanced analytics for deeper insights. With AI-powered automation and intelligence, Amazon’s teams have increased their data fluency to make faster, more informed decisions that maximise cultural and commercial impact for their brand.