Despite being Dubai’s #1 most visited destination - Aquaventure World - had a problem. For all its record-breaking water park credentials, it wasn’t seen as a ‘cool’ place to visit. Aquaventure wanted to be recognised as legendary, but without the wholesome, mythological connection it was known for.

So, we relaunched this famous Dubai institution by assembling a host of modern-day legends. From viral social media stars to the world’s most legendary lifeguard, David Hasselhoff. Emphatically re-introducing Aquaventure and turning the park into an epic playground. And we didn’t stop there. We modernised Aquaventure’ s entire design language, crafting a far more cohesive, eye-catching visual identity which utilised its key asset, the trident as its main inspiration for the design system. Finally, came an overhaul of the brand’s outdoor and social approach. Stripping away the overly stylised waterpark image for a far more immersive and authentic style, punchier headlines and an attitudinal tone of voice. We’re the best waterpark on earth, so why pretend otherwise?