We are thrilled to announce that Amy Morrison and Laura Murphy from M+C Saatchi Group AUNZ have been named the winners of the Australian Young Lions Digital Competition.
Their innovative concept will now see them represent Australia on the global stage at the prestigious Cannes Lions International Festival of Creativity this June.
The winning idea was lauded by Jury Chair Seamus Higgins, who described it as “a clever behavioural hack – tapping into food culture to make saving food feel crave-worthy and cool. It’s smart, timely, and culturally spot-on.”
