Rob and Lolly are making Cultural Power more than a slogan at M+C Saatchi

In their first six months as global chief creative officers of M+C Saatchi, Rob and Lolly are reshaping our creative direction through the lens of our proposition, Cultural Power. With creative mischief, strategic clarity, and a deep love for culture, they chat to Little Black Book about how they’re evolving our legacy of Brutal Simplicity of Thought into something more vibrant, more human, and more culturally powerful.

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