M+C Saatchi Europe launches global S/S 2025 campaign for Geox
M+C Saatchi Europe has unveiled the latest chapter in our ongoing collaboration with Geox, marking a significant milestone in the brand's transformation, showcasing the innovative Spherica Plus footwear.
Over the years, our team has helped Geox evolve from a functional product story into a brand that embodies effortless style, confidence, and well-being. The Spring/Summer 2025 campaign, starring Penélope Cruz and directed by the renowned Hunter & Gatti duo, further builds on this shift, bringing Geox's signature breathability to life as a metaphor for well-being on the move.
With a comprehensive 360° global rollout, the campaign will be seen across TV, print, outdoor, digital, social media, and immersive in-store experiences. This all-encompassing approach ensures that the powerful story behind Geox’s evolution is felt, seen, and lived by audiences around the world. From store takeovers to engaging digital storytelling, the campaign continues to reshape Geox's identity, appealing to a younger, fashion-forward audience while staying true to the brand’s core values of innovation, comfort, and technological expertise.
Set in the vibrant city of Madrid, the campaign combines refined aesthetics with a deeply sensory experience, reinforcing Geox’s position as a global icon of style and technology.
Watch the campaign video here.
