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M&C Saatchi: Brand identity is key to surviving 'market chaos'

DateMay 2025

In a world of chaos, clarity prevails.

Rhonda Hiatt, our Global CEO at M+C Saatchi Consulting, and Benjamin John Harrison, Managing Director at M+C Saatchi Consulting APAC, caught up with AdNews Australia about why brand identity, cultural relevance, and strategic adaptability are essential to thrive in today's fractured landscape.

Read the full article here.

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