M+C Saatchi Europe announces the appointment of Lola Toscani as Associate Director Growth for Europe
M+C Saatchi Europe strengthens its team with the arrival of Lola Toscani as Associate Director Growth Europe, further accelerating our growth strategy across the region.
Toscani joins from Highsnobiety, where she served as Director of Brand Partnerships and developed international communication programs for global brands in fashion, luxury, design, and lifestyle. In this role, she also led multidisciplinary teams across the EMEA region, translating cultural context analysis into commercial performance.
Based at the M+C Saatchi House in Amsterdam, Lola Toscani will work with our European leadership and local markets to expand new business opportunities, deepen client partnerships, and scale integrated capabilities across the network.
Toscani will focus on identifying new opportunities at both local and European levels and on strengthening the go‑to‑market of M+C Saatchi Group’s “Creative Solutions” — advertising, sport & entertainment, PR, production, consulting, performance media and global issues — united under the strategic proposition “Cultural Power.”
Simona Schapiro, Co‑Managing Director Germany and Growth Director M+C Saatchi Group Europe, stated: “We are delighted to welcome Lola to the team. She brings a rare combination of business development discipline and cultural understanding, which is exactly what our clients need today. Europe is one of the most complex and exciting regions for brands, and unlocking its full potential requires the ability to connect ideas, talent and capabilities across markets. Lola’s structured, commercially grounded mindset and her ability to translate strategy into tangible opportunities will play an important role as we drive the agency’s next chapter of growth."
“M+C Saatchi’s entrepreneurial spirit and its belief in the power of cultural thinking immediately resonated with me. At a time when brands are navigating increasing complexity, the ability to connect culture with commercial opportunity is a strategic necessity. I’m excited to work together with the incredible talented teams across Europe to build meaningful partnerships with our clients and to develop creative solutions for growth across the region.” adds Lola Toscani.
Toscani’s appointment further strengthens the M+C Saatchi House in Amsterdam as a key driver within the European network.
