Cultural Power wins at Cannes Lions 2025
As the industry debated the future of creativity, we showed how Cultural Power leads the way—and wins!
At the most attended Cannes Lions Festival in history, where record-breaking crowds and a rapidly evolving industry converged, M+C Saatchi Group showed up stronger than ever. Amid scorching temperatures and even hotter debates, particularly around the balance of Human and Artificial Intelligence, our new strategic global proposition, Cultural Power, couldn’t have been more timely.
That belief transcended into success on the global stage. A special congratulations to our Sport & Entertainment team in London for winning a Bronze Lion for our work with LEGO, and to our teams in South Africa and Stockholm for two further shortlists for our work with Gun Free South Africa and Alcro.
Congratulations also to Laura Murphy and Amy Morrison from our Australian team, who brought home Bronze at the Young Lions Digital competition. Their idea, AirBnBee, is a brilliant, Gen Z-powered concept that transforms balconies and backyards into bee-safe “rental homes” to help rebuild wild bee habitats. A shining example of the next generation of talent within M+C Saatchi Group.
Thank you to everyone across M+C Saatchi Group who contributed to this success.
