We ignited a global conversation with The Archewell Foundation and #NoChildLost, tackling one of today’s most urgent issues: protecting adolescents from the mental health harms of unsafe social media.

At the heart of the campaign was The Parents’ Network, a free global support community spanning the US, UK, and Canada, empowering parents to demand systemic change and hold platforms accountable. To drive impact, we partnered with acclaimed documentary filmmaker Diana Markosian to create a powerful, emotional film, featuring real families affected by social media’s dangers—a direct call for platforms to implement safety by design.

Running globally across digital and broadcast channels, the campaign amplified parents’ voices, fostering a wave of solidarity and turning awareness into collective action. More than just a campaign, #NoChildLost became a movement, pushing for a future where social media is built for safety—not harm.