We collaborated with The Archewell Foundation to spark a global conversation with the #NoChildLostToSocialMedia campaign, addressing the urgent need to protect adolescents from the mental health harms caused by social media.

The campaign introduced The Archewell Foundation’s Parents’ Network, a free global support community in the US, UK, and Canada.

The centrepiece was a powerful film by U.S. documentary filmmaker Diana Markosian which centred the voices of parents who have been directly affected.

Running globally across digital and broadcast channels, the campaign fostered solidarity among parents and amplified calls for a safer online future. It generated significant earned media, including extensive coverage in a special CNN report.