CommBank addressed the financial education gap by introducing Kit, a money management app for kids and their grown-ups to use together. Kit needed a brand that kids would want to interact with and one that grown-ups can trust. Working collaboratively with CommBank and x15, we surveyed 5-16year olds to find out how they felt about money. What we learned is that kids are motivated by what they want and what they want is unpredictable. Using the survey responses, we developed the brand to be exuberant and quirky – ensuring kids would be excited to enter Kit’s universe. By layering illustration, photography and typography, we created a mixed-media visual language that emulated the idea of kids stepping into a grown-up’s world. Kit does more than just make financial education fun –it enables kids and grown-ups to learn together. The brand is equal parts playful and aspirational, ensuring kids want to keep coming back as they become more financially independent.