Operating in a competitive market, Screwfix needed a unifying brand platform that reinforced its position as the tradesperson’s first choice while energising the business internally. Based on the insight that in a time-is-money industry nothing should get in the way of a great job, we created “No Stopping You”—a platform connecting everything from EVP to media, content, experience, products and services.

We launched with an integrated campaign led by “The New Recruit”, starring Sir Mo Farah, whose speed humorously highlighted Screwfix’s click-and-collect service. The idea extended across TV, social and OOH, and continued with “The Sprint”, where Mo embodied Sprint delivery to showcase frictionless service. Central to the platform was a refreshed visual identity designed for speed and cohesion. Dynamic typography, a brighter digital-first palette, and a variable typeface created a unified, future-ready system.

The campaign achieved a 4.8-star System1 rating and ranked among the top 2% of all ads in the UK.