Positioned between Abu Dhabi’s cultural and adventure hubs, Fahid Island offered Aldar a rare opportunity to redefine luxury living. Our challenge was to craft a brand identity rooted in authenticity and emotional resonance. We positioned well-being as the island’s core purpose - expressed through design, movement, and connection. Leveraging its kite-surfing heritage and partnering with global ambassador Steve Harvey, we created a culturally rich narrative that showcased tangible benefits - from clean air to longevity-enhancing social programmes.

To amplify this story, we launched a bold creative campaign supported by strategic media investment. The campaign drove strong engagement and interest, with over 200 million impressions and thousands of website visits—despite operating under an awareness objective. Fahid Island now stands as a globally relevant destination, shaped by purpose and powered by cultural insight.