The LEGO Group made a bold cultural statement with its collaboration with US superstar Pharrell Williams, blending creativity, purpose, and cultural power. We led global comms around the launch of Over The Moon, a collaborative rocketship product created to ignite curiosity and inspire imagination. The campaign also featured Pharrell’s Yellow Foundation and LEGO’s Build The Change initiative, highlighting a shared mission to realise potential globally. Through exclusive interviews, a tightly managed global comms roll out and partnerships with top cultural titles and influencers, the campaign achieved extraordinary reach. With 114 editorial pieces across renowned outlets like Wired and Dazed, 2.2B+ total impressions, and 100% positive sentiment from 327+ social posts, the collaboration cemented The LEGO Group and Pharrell as leaders at the intersection of design, creativity, and cultural impact.