Carrera Eyewear, with its rich history rooted in racing and iconic personalities, has always been a symbol for those unafraid to dare. The challenge was to translate this fearless DNA into the contemporary world, reaching the right audience with an authentic and relevant story. This led to the creation of the global platform “Drive your story,” not just a brand statement but an invitation to follow your own path, to embrace the forces that move you, and to craft your unique narrative. Each campaign unfolds in a different Carrera city, from New York to Milan, where passions, styles, and attitudes intersect. The protagonists are not models, but real people – bikers, creatives, DJs – who embody the spirit of self-expression and boldness. Spanning across social channels, the campaigns built a vibrant ecosystem that inspired individuals to embrace the courage to be themselves, reinforcing Carrera as the eyewear of choice for those who live authentically.