To drive MyUEFA account registrations and boost engagement ahead of EURO 2024, we launched EUROlingo—a WebApp designed to help fans learn the languages of the tournament through football-related phrases, common words, and even player name pronunciations.

The campaign was amplified through influencer partnerships and an extensive TikTok and Instagram media campaign, featuring UEFA national team players to maximize fan interaction.

The results spoke for themselves: 12.7K new MyUEFA registrations, 480K users on EUROlingo, 1.3M page views, and 191.7M total impressions—cementing UEFA’s connection with young football fans across Europe.