To reinforce a brand's positioning as a leader in outdoor innovation while connecting with adventure-driven audiences, we developed a holistic, always-on communication strategy. This approach leverages the brand's heritage and commitment to the great outdoors, emphasizing design, functionality, sustainability, and adventure-driven lifestyles. Key initiatives include creating impactful live experiences, product launches and collaborations that showcase innovation, sustainability, and community engagement, fostering loyalty while staying true to the brand's values. All with an emphasis on media coverage and explorers, atheletes´engagement. Results include 715 coverage pieces, a social media reach of 55.6 million, over 1,500 guests at events, and 87 pieces of targeted coverage.